Luxury Real Estate Branding and Marketing Essentials: If the Shoe Fits…

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This is part two of “Hug Your Clients”, one of the best business models we have found that can help luxury real estate marketing professionals distinguish their brand from their competitors. It can help you to increase client and employee/team member loyalty. So, if the shoe fits...

Have you heard about Zappos, the $1 billion online shoe company? Zappos , a take-off on the word zapatos, which means shoes in Spanish, specializes in footwear, handbags as well as niche shoes (vegan shoes and narrow and wide shoes). It has a central warehouse and two brick-and-mortar outlet stores. Zappos really understands how hugging their customers and their employees translates in to big profits.

The Zappos business model is based totally on loyalty and relationship marketing. A loyalty model means that a company focuses its resources so customers’ expectations are consistently met or even surpassed. Relationship marketing is also about the long term value of keeping customers but is focused on the importance of triggering word-of- mouth advertising as a means of acquiring new customers.

How do they do that? They hug their customers! Zappos builds the culture of the company and promotes its brand through superlative customer service. Their slogan is “Powered by Customer Service” The result is 60% of Zappos’ customers are repeat customers, and the rest have come from word-of-mouth marketing. Naturally this business model reduces marketing costs.

Zappos puts the “WOW” in every customer interaction. They do so through free shipping both ways (receipt and return), a 365-day return policy, a 24 hour call service. Hugs!

Zappos also hugs their employees! New employees, regardless of position are required to attend a 4-week Customer Loyalty Training course. This includes two weeks of talking on the phone with customers: hug training. After the first week of training the new employees are offered a “quit now” bonus of $1,000 to leave the company immediately, no strings attached. This ensures people are there for the love of the job and not just the money. Over 90% turn down the buyout.

Tony Hsieh, the CEO, is somewhat of a celebrity in his own right. You can follow him on Twitter along with over 62,000 others (as of this writing). If you called Zappos customer service over the Holidays, chances are you reached Tony himself. Personal CEO hugs!

In your luxury real estate marketing practice, how can you put the wow in your service and hug your clients today?

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Luxury Real Estate Marketing Essentials: Hug Your Clients

Sometimes we rush to innovate looking for the latest and greatest marketing ideas, forgetting the fundamentals of doing business. Here is a wonderful reminder of the basics for luxury real estate marketing professionals.

Successful retailer and owner of three high end boutique stores for men and women, Jack Mitchell wrote a wonderful book titled, Hug Your Customers. Jack feels that relationships are the heart and soul of every transaction.

Here are some of the recommendations that are applicable to selling anything especially luxury real estate.

• Remembering the name of your customer’s dog
• Calling a customer to make sure he is happy with his purchase
• Introducing customers to business contacts
• Letting your customer make a call from your office
• Have a kid friendly area in your office

Here is his explanation for hugging:

“Hugging involves touching and listening to and caring about the customer, getting so close to the customer that the customer becomes more important than anything else. Over time in a hugging culture a unique personal and professional relationship develops between the business and customer-a loyalty built on trust and, in our case, sales that fill closets with clothes customers love to wear and are right for them.”

See Part 2 of Hug Your Clients--If the Shoe Fits...

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Luxury Real Estate Branding and Marketing Essentials: The Importance of Differentiation Part 2

Whether its luxury real estate marketing or product marketing, differentiation sells! This is an update to our previous post regarding the Superbowl and the case for differentiation as a means to drive sales back to you, the advertiser.

NBC sold out its ads spots for the game and set a record for revenue at $206 million. The key selling point is that 100 million viewers watch closely during the game breaks. Furthermore, these ads could be viewed on NBC.com, Hulu.com, and SuperBowl.com, for additional viewers who were not interested in football.

One ad stood out for its differentiation. The Teleflora ad stated simply that their flowers come arranged in a vase, and not in a box. Their slogan was clear and concise. “There is a difference”. Although, the part when the talking flowers critique the recipient was in poor taste, they got the point across: Boxed flowers are for losers, and arranged flowers are for winners.

Can you see the power of differentiation? Associating just ONE word with your brand that distinguishes you from your completion is the ultimate marketing achievement: Box or Vase? , ProFlowers or Teleflora?

It makes you think about who you send flowers to. If your recipient does not have a vase, or does not like to arrange flowers themselves, or is pressed for time and just wants to be able to take the flowers that arrive in a vase and put them right down on a table. Teleflora is the right choice.

What one word differentiates you from your completion? If you simply answer “service”, think again. It is a service, to those who have their own vases and enjoy arranging flowers, to receive gifted flowers in a box. Both Telflora and Proflowers offer outstanding customer service. The word must describe a fundamental difference that you can own and your competition cannot.

See Part 1 of this post

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Luxury Real Estate Branding and Marketing Essentials: The Importance of Differentiation

As a luxury real estate professional, you must examine what makes you different from your competition. Then, focus all of your promotion around that single concept. Follow the example of market leaders in other fields who really get this concept. For example, Southwest Airlines has low fares and no hidden fees. In just three words, “no hidden fees” Southwest simultaneously differentiates itself from its competitors and clearly communicates one of the company’s strongest values: Transparency.

Just a few days prior to Super Bowl Sunday 2009, 67 commercial spots remained unsold. Before Labor Day, the network was getting advertisers to pony up for a record-high $3 million-per-half-minute spots. When the economy did an about face, so did the advertisers because ad spending came under close scrutiny.

In his latest book,” In Search of the Obvious, The Antidote for Today’s Marketing Mess,” marketing guru, Jack Trout, critiques the mindset of most Super Bowl ads as being entertaining rather than communicating competitive advantages to gain customers. Here is what he said:

“Consider the beer business. No one has poured as much money into Super Bowl ads as Anheuser-Busch. Over the years, we’ve seen Clydesdales playing football, frogs talking funny gag, after funny gag. The latest features a Clydesdale working out so as to join the team.   Has it helped sell beer? Not that I can see, the beer business has been flat and declining for years. ‘

This year, Anheuser Busch’s competitor, Miller, is doing a series of one second pregame ads. They are emphasizing saving money because, according to Miller, “it takes one second to promote its beer as “common sense in a bottle”. But, Miller falls into the same trap. Neither beer company is differentiating itself from its competitors.

Clydesdales or “common sense in a bottle” is a meaningless reference. What is the clear difference between the two products? Do you buy beer because you like Clydesdales? How does common sense and alcohol relate?

Once you find your primary differentiator, continue marketing it, and don’t be lured by catchy phrases or furry creatures for their entertainment value. Stay true to your distinct signal and you will attract plenty of business as luxury real estate marketing professionals.

See Part 2 of this post...

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Luxury Real Estate Marketing Essentials: Gung Hay Fat Choy/HAPPY NEW YEAR

Lighting red candles on Chinese New Year in the Temple

Welcome to the Year of the Ox which starts on January 26, 2009! The Chinese calendar predates our calendar which is only 430 years old. The Chinese calendar is based on a combination of lunar and solar movements. The lunar cycle is about 29.5 days. Every few years, the Calendar is adjusted and an extra month is added, similar to the leap year. This explains why the New Year falls on a different date each year. The Chinese year 4707 (2009) is known as the year of the Ox, or formally Ji Chou.

It is said that Buddha asked all the animals to meet him on Chinese New Year. Twelve came and Buddha honored them by naming a year after each one, He also prophesized that individuals born under their sign would have the some of the characteristics of that animal.

The Ox is the sign of prosperity (affluence) through fortitude (staying power) and hardwork. Those who are born under this sign are known to be born leaders, dependable, and capable of achieving greatness, which is why the Chinese are optimistic about 2009!

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Luxury Real Estate Agent Branding: Find Your Balance

Here is a question from Doc Reiss of Port Angeles, WA. Doc is one of the members of our Language of Luxury group on Broker Agent Social. We wanted to share this with you because this question comes up quite often.

Doc: We have about 800 homes in our two town MLS with only about 16 priced from the mid-fives to about 2.6 million. Affluent buyers want someone who is very well-versed in luxury homes, but with so few available, is it wrong to also be a great agent for lesser priced properties? I don't want to be all things to all people, but I don't want to lock myself solely into a niche that may not have sufficient inventory to maintain a viable business. Your feedback would be greatly appreciated.

R&A Seigel: We understandi what you are reaching for. It's a matter of striking the right balance. The key is to develop an upscale personal brand that is sophisticated but not pretentious. Whereas Macy's appeals to a wide range of customers, Nordstrom’s is more upscale. However, Nordstrom's does not intimidate Macy's customers. That is the balance you are looking for.

Hope this is helpful to you as well. And, thanks, Doc, for bringing it up!

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Luxury Real Estate Marketing Essentials: Be The Google of Your Marketplace

Luxury real estate marketing professionals need to carefully evaluate the best ways to spend marketing dollars. Despite what is now popularly held as gospel, Internet marketing through search engine optimization (SEO) may not be for you.

If your marketplace is small SEO may not be the best way to spend your time or your money. What may work better is to get involved with a community project and maximize your visibility face-to- face rather than online.

If your market is in a cosmopolitan city and your clientele is global, coming up first on Google makes sense. But, what makes even more sense is being the Google of your marketplace the one standout whom everyone knows. This is a function of building your personal brand and leveraging public relations. Sometimes, online press releases can help drive traffic to your website better than any search engine optimization practices.

Don’t neglect pay-per-click advertising on the search engines. When it is done right, in a targeted manner, it can work much better as a lead generator than spending time and money on improving your natural search rankings. Plus, it is entirely measurable, with immediate feedback that cam allow you to make instant improvements that result in more qualified leads.

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Luxury Real Estate Marketing Essentials: How to Increase Your Market Share

Just because it seems that the market is dwindling, it doesn’t mean that people have stopped buying luxury real estate. What it means, is that they are choosier about where they buy and with whom they do business. The luxury market is conservatively estimated to be 220 billion dollars and growing. To significantly increase your market share you must sharply differentiate yourself from your competition. How? Offer REMARKABLE customer service.

Every study from Harris Interactive to the Wharton School of Business emphasizes building a lasting relationship with your clients. Prospective clients are looking for a positive, memorable experience. They expect you to exceed their expectations. They may like your brand. But, what will solidify their loyalty is the amazing service you give.

Even in they don’t buy the first time, find ways to keep them engaged as to what is happening in the market they were interested in. Don’t just send updates on new homes; send interesting articles about the community, new restaurants or gallery openings. Better yet invite them to an art gallery opening, or a special museum exhibit. The world of luxury is small. Word will get out that you are strikingly different. A warm and friendly experience increases trust which means they are more likely to recommend you to a friend.

Do the same with existing and previous clients. Make them a part of your “in” crowd. Share with them your special secrets and insights. They will see you as the go to person.

For example, the designer Kate Spade reveals what inspired her designs with her “special clients”. She has a section on her web site called, “Behind the Curtain” that catalogues her influences, her interests and what she thinks is “hot”. Her comments serve to build relationships with her customers and engage them in conversation.

Harley Davidson did the same by creating a community. This revived a dying brand and made it profitable once again. They have added activities and meet ups as part of the brand, and as a result created a customer base that is fiercely loyal to the brand.

Apply these ideas, and you will be delighted by your loyal following.

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Luxury Real Estate Marketing Essentials: What is the Luxury Buyer Looking For in 2009?

Luxury buyers are still alive and well. Here is a capsule of the new spending habits of high net worth individuals. Luxury real estate marketing professionals take heed!

Exclusivity. The desire to have something better and less known to the mass audience remains strong. New niche labels can prosper in these circumstances, such as limited editions or homes with extraordinary architectural features.

Quality, Dependability and Authenticity. The 2009 consumer will want to know the provenance of the goods they are buying. They will want the manufacturer to stand by the product and take care of it, if something goes wrong. Social and environmental responsibility is an important key in the purchase making decision. If it’s “green”, they will part with their green bucks. In the days of “shop till you drop”, consumers were fascinated by novelty. Now they want the “real”, the authentic. They are no longer interested in high end reproductions or anything with “faux” in front of it. Along with authenticity is transparency. How someone does business, their ethics, has become an important part of the process.

Translating this to luxury real estate marketing is simple.

1. Refresh your brand. Make sure your website and all your materials have the look and feel of luxury, and do not look like everyone else’s site. Remember they are looking for the exclusive feel.
2. Make sure you demonstrate your transparency in terms of your customer relationship management. Your word MUST BE your bond. Go out of your way to provide excellent service. This makes you easy to refer via word-of-mouth advertising.
3. Describe your listings by emphasizing the quality and the durability of the home’s appliances and finishes. Make sure that those finishes are the “real” thing. If they aren’t, point it out. If you are not sure, find out. This furthers your authenticity and your transparency.

In the long run remember. “A calm sea does not produce a skilled sailor. We cannot direct the wind, but we can adjust the sails. Anyone can hold the helm when the sea is calm.” Tom Culve

Luxury real estate marketing professionals: Happy Sailing and Selling in 2009!

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Luxury Real Estate Marketing Essentials: The Video Phenomena

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Video communication is here to stay.

• 13 hours of content is uploaded to You Tube every minute of every day
• Downloading Internet videos from events such as the Olympics and political conventions caused some host sites to crash due to unexpected demand
• The continued growth of video over the Internet will increase the debate for mass internet access
• President-elect Obama regularly broadcasts a 4 minute long video as his way staying in touch with Americans and the world at large

What is happening is that online communication is the new mode of community. It is easy to upload a video and it is easy to send someone a link to the video. Furthermore, in four minutes you can easily get a message across.

As a luxury real estate marketing professional you can use a video to differentiate yourself from everyone else. For instance, you can record your blogs rather than write them. You can have videos of your listings, and also a video bio. There is no end to what can be done with video. It is an opportunity to communicate with your clients in a personal way.

Here is a creative example. Check out the YouTube Symphony, dubbed ”the world’s first collaborative online orchestra”. All you have to do is submit a video performance (any instrument, amateur and musicians of all ages) of a piece of music written by Chinese composer Tan Dun. The winning performer will be chosen to play in Carnegie hall under the direction of Michael Tilson Thomas.

Of course, in the field of luxury the quality of the video is important. You want to represent your brand as a luxury brand, and you want to make sure that the player on your site is compatible with the most number of browsers in current use. That way everyone has easy access to viewing your message.

Remember less is more. Don’t bore; inform and entertain.

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Luxury Real Estate Marketing Essentials - Are You Wiki Savvy?

In 2008 RealSure, a company that offers real estate consulting and publishing services launched a real estate wiki, or industry-focused user-generated encyclopedia and dictionary, at RealEstateWiki.com. It is an excellent resource for real estate agents, brokers, other industry professionals, investors, buyer and sellers alike.

What is exciting about the Real Estate Wiki is that anyone can contribute real estate related information. Their goal is to create one of the best real estate resources out there for everyone involved in the real estate industry. All luxury real estate marketing professionals who seek market leadershipship in their niche or local marketplace should have a professional profile on Real Estate Wiki.

DJ Swanepoel, is the volunteer manager of Real Estate Wiki which is a non-profit and privately funded organization. He believes in “making general real estate information more freely available to everyone”. DJ feels that, “No one should struggle to find the definition of a term, the correct meaning of an acronym or abbreviation, to be able to get a real estate question answered or even waste time finding the contact details of real estate service provider, broker or agent”.

The site has no advertising - no banner ads, no pop ups. This is a commercial free, user friendly environment. Anyone can view and use the Wiki without registering.

Please join us, and other real estate professionals who want to make the real estate industry a better place, on DJ’s Real Estate Wiki Group at Broker Agent Social.

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This is part of our series on Luxury Real Estate Marketing and Real Estate Branding.

Luxury Real Estate Branding: Personal Branding Goes International

It is no longer enough for luxury real marketing professionals to create local personal brand. Becoming well know to foreign buyers is now a necessity. Think INTERNATIONAL! You not only need to be the stand-out in your marketplace to consumers, you also need to become the best known local professional to other agents in 50 states and around the world.

Watch for our series on the best ways tp build an international personal brand and also a global referral network of agents in other countries.

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Luxury Real Estate Branding: Getting Started in Niche Marketing

Luxury real estate marketing professionals frequently ask us the followy question. We hope this is of help to you as well.

How do I get started in marketing to this niche?

First, pick a niche:

1. Castles, mansions & ultra-luxurious trophy estates
2. Golf properties
3. Eco luxury
4. Ski properties
5. Ocean waterfront properties
6. Historical properties
7. Downtown Condos & lofts
8. Lakefront properties
9. Luxury Investment Properties

Then...

1. Identify the movers and shakers within the niche and find a way to meet them.
2. Create a website that demonstrates that you are a specialist in this niche. Narrow the search criteria on the site so that is it easy to just search for properties within the niche.
3. Provide extensive information about the niche, via blogging and articles
4. Find out what is needed and wanted by asking home owners in this niche how you can help in the community or by offering some information or service apart from just selling homes (e.g., start an online community calendar and promote it to homeowners via postcards).
5. Create your personal brand around your niche. Become synonymous with the niche (e.g., The Waterfront Properties Expert)

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Luxury Real Estate Branding: Find Your Niche

For luxury real estate marketing professionals, the easiest way to become the market leader is to select a niche within your marketplace and become the expert in that niche. A niche is a category or a sub-category in which you can specialize. The first step in niche marketing is selecting a niche.

What Are the Major Niches In the Luxury Real Estate Realm?

1. Castles, mansions & ultra-luxurious trophy estates
2. Golf properties
3. Eco luxury
4. Ski properties
5. Ocean waterfront properties
6. Historical properties
7. Downtown Condos & lofts
8. Lakefront properties

How Do I Select the Right Niche?

Here are five guidelines for selecting the right niche:

1. Select a niche in which you are personally interested, ideally passionate about.
2. Select a niche that no one is currently dominating or is not doing a very good job
3. Select a niche that you can represent better than anyone else in your marketplace
4. Select a niche where the properties are selling and the prices are substantial so that your commissions are significant
5. Select a niche where you can easily identify the major opinion leaders, community leaders and also vendors who are also interested in acquiring these home owners (and buyers) as customers/clients.

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Luxury Real Estate Branding: Be the Category Killer

One of the very best ways to achieve market leadership as a luxury real estate markeing professional is to discover a niche in your marketplace that you can dominate. A niche is a category or sub-category of the entire market like waterfront properties, equestrian properties, high-rise condos, etc. The whole idea is to become establish your personal brand as the "category killer" in that niche.

An example of a category killer is iPod in the MP3 category of electronic devises that play music. In online auctions, eBay is the category killer. Yahoo, number 2 in auctions had to concede to eBay in all markets across the globe except Japan where eBay bowed out (for now).

In the entertainment field Terry Fator is the category killer for ventriloquism. He is so dominant in his category because he offers extraordinary entertainment value and no one else has a chance to reach is level of celebrity. He just secured a $100 Million contract in Las Vegas for his show. Check out the video and you will see why he is the best in his niche, the category killer.

In which niche can you become the category killer?

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Luxury Real Estate Marketing Essentials: Is Luxury Out of Style?

1957 Mercedes Cabriolet

Luxury real estate marketing professionals need to stay abreast of current etiquette when conversing with high net worth clients. Economic conditions tend to affect the degree of conspicuous or inconspicuous consumption. But, is flaunting one's wealth ever in style?

To quote 12/25/08, Minneapolis-Saint Paul, Star and Tribune article titled New Recessionary Etiquette: Luxury Shame?

"Across office suites, dinner parties and foundation boardrooms, inconspicuous consumption is the new recessionary etiquette. To do otherwise at a time when neighbors and family members are getting pink-slipped is considered simply poor taste. The tokens of success -- a Cartier timepiece, Christian Louboutin shoes -- are being worn more discreetly, or not at all."

Given the current economic conditions and the propensity of the media and talking heads to point out the downfall of the luxury retail market this holiday season, the following question comes to mind: Is luxury itself out of style?

The answer is NO. The essence of luxury is an object or a service that is well made/well done. Again the governing concept of an item is that is of exceptional craftsmanship which implies its long lasting value. A great service implies that you will return for that great service over and over again because it is worth it. The very well to do populace is not the only ones who buy luxury. There are quite a few people who may buy an item because of its "superior quality or performance." They understand that because it is a superior product, its longevity will make the purchase an economically sound decision.

Thomas Chippendale chairThere are people who will drive their Mercedes for 20-30 years. Divide the original purchase price by the number of years, and you will discover that given the performance and the lasting quality with which the vehicle is built, it is a bargain. In addition the resale value is higher, and if the model is sought after by collectors, it resale can be astronomically more than its original purchase price. A well made piece of furniture last lifetimes and is often passed from generation to generation. An authentic Chippendale is worth a fortune on today's market. With falling prices on many durable luxury items, those in the know are purchasing them.

The same could not be said about some luxury purchases. If one were to purchase a pair of satin Christian Louboutin shoes for $1500, the chances of those shoes surviving into the next century are not so great, even though they are well made and well crafted. The intention here is not to condemn the purchase but to illustrate the concept of long term luxury. It is possible that the wearer may be so careful as to avoid every possible scuff and not damage them at all and hand them off to a granddaughter with the same exact shoe size at some point in time!

What is out of style and what has always been out of style is in your face luxury i.e. bragging about and flaunting recent purchases. Etiquette is a lifelong pursuit and is not dependent on economic conditions to practice it. It depends on one's understanding and appreciation of all the conditions that life has to offer and reacting to them in a gracious manner.

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Luxury Real Estate Marketing Essentials - The Definition of Luxury-Part 3

The View from Santa Barbara CA to the Channel Islands

WHO NEEDS CHRISTMAS TREE LIGHTS?

If you are or aspire to become a luxury real estate marketing professional, it is important to have a clear definition of what luxury really is. The word luxury has become ubiquitous with marketing anything expensive. What makes something truly luxurious? Does it have to be expensive, rare, or just have a name brand?

Ultimately luxury is appreciation, and appreciation is a personal point of view. So the item, the service or the brand’s value is in the eyes and the psyche of the beholder. It does not require possession. Appreciation is free. Expressing one’s appreciation feels great. In the words of designer, Jeffrey Bilhuber, “I love luxury. I am convinced that luxury is part of what makes us human, that it brings us beauty and pleasure... It is inspiration and aspiration, something taught, something learned -- an evolving appreciation of good, better, best.”

Free luxury surrounds us everywhere we go. It is evident in nature’s perfection, as even a snowflake is uniquely different from its counterparts. Free luxury can be seen in the vivid coloration of tropical birds, flowers, sea life, ocean waves, sea shells, etc. Finally, the ultimate luxury is life, itself, if you can simply appreciate it. And, so many of the best things in life are free.

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Luxury Real Estate Marketing Essentials - The Definition of Luxury--Part 2

Pierre Hotel, NYUnparallel Service

If you are or aspire to become a luxury real estate marketing professional, it is important to have a clear definition of what luxury really is. The word luxury has become ubiquitous with marketing anything expensive. What makes something truly luxurious? Does it have to be expensive, rare, or just have a name brand?

Some brands maintain the standards of luxury. Others don’t; they imitate. It is important to understand all aspects of quality and grade of different items. Just because a brand name is on a pair of sunglasses is no guarantee that the finest materials in manufacturing were used. It means that the brand licensed its name for those sunglasses. You have to know whether or not they are worth the price.

Corinthia Grand Hotel Royal, Budapest, HungaryIn “luxury” hotels staffs are trained to anticipate and exceed a guest’s expectations. The concierge in these hotels understands guest’s needs and can recommend restaurants because they have eaten there. The elite concierge distinguishes himself/herself as a member of The Society of Golden Keys, and they display their Golden Key pin on their lapels. They earn these keys by knowing their cities intimately and recommending to a guest a unique visit or perspective suited to that individual. The best, and only the best, was the norm for these establishments.

Unparallel service has no imitators. It is great or it isn’t.

What is your definition of luxury?

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Luxury Real Estate Marketing Essentials: How Do You Define Luxury-Part 1 ?

If you are or aspire to become a luxury real estate marketing professional, it is important to have a clear definition of what luxury really is. The word luxury has become ubiquitous with marketing anything expensive. What makes something truly luxurious? Does it have to be expensive, rare, or just have a name brand? Is there such a thing as free luxury?

Luxury used to connote a product or service with a history of tradition, impeccable quality, and a pleasurable buying experience. It was associated with the highest standards of materials and production and only the most skillful artisans were allowed to work on these items. When those items were sold, the potential customers were treated to an experience of shopping that matched the quality of the item sold.

Men picked out fabrics for their handmade suits as they sipped the finest coffees or liquors provided by the establishments. They made appointments for fittings assuring a perfect fit. Shopping was theater. If the suit was damaged in any way, you could bring it back to have a whole rewoven, a seam repaired, or a button replaced, at no additional cost.

Women were treated to a fashion show while sipping champagne and munching finger sandwiches or sipping teas. They were invited to a large dressing room to try the clothing on with a seamstress at hand to modify the article if necessary.

What is your definition of luxury?

This is part of an ongoing series about Luxury Real Estate Marketing. Get Fluent. Get Affluent! Subscribe to The Language of Luxury by Email or by by RSS Feed. or by Audio Podcast Comments? Please use form in left column.

Luxury Real Estate Marketing Essentials: Moving Day Simplified/Just bring your Toothbrush

Here is an idea that can make buying a luxury estate effortless. Imagine that your moving day in so simple that you just need to bring your toothbrush (and your golf clubs, of course!)

Why buy an unfurnished estate when you can have an elegant home, furnished by a savvy designer who made sure each nook and cranny felt intimate? If you are a golf enthusiast and enjoy living in the desert your dream home with every imaginable creature comfort awaits you.

Located in prestigious Southern Highlands just a few miles from the Las Vegas strip, 2 Wood Creek Road is a beautiful 12,000 square foot home right on fairway of this world renown golf course. Every detail was thought through, including bed linens, kitchen utensils, silverware and Versace china. There is a fully equipped gym, as well as a state of the art movie theatre complete with all the necessary projectors and the requisite popcorn machine.

2 Wood Creek CourtOur client, Tanya Murray of Realty Executives of Nevada represents the property. Click here to view the details of 2 Wood Creek Court  and don’t forget your toothbrush!

This is part of an ongoing series about Luxury Real Estate Marketing. Get Fluent. Get Affluent! Subscribe to The Language of Luxury by Email or RSS Feed. Comments? Please use form in left column.