Case Study in MARKET LEADERSHIP

Ocean Reef Case Study:

LUXURY REal estate
Brokerage & Development

As serial entrepreneurs, inventors and authors, Ron & Alexandra Seigel emerged as the leading brand strategists in luxury real estate soon after founding Napa Consultants, International in 2002. They reached the pinnacle in this field as advisors to another power couple who live and work in the wealthiest community in the world, Ocean Reef, a private club in Key Largo, Florida that has the highest concentration of ultra high net worth individuals who own homes there.

In addition to helping their clients achieve market leadership in the Ocean Reef real estate market, this long-term consulting engagement required handling the marketing of the couple’s philanthropic sporting and culinary/wine events. These included Vintage Golf Classic in partnership with Dom Pérignon (the first ever philanthropic sporting event sponsored by the Champagne house), the Boston Whaler Fishing Tournament, the Jack Daniel’s /Navy SEALs Golf Tournament (all in Ocean Reef), and their Legends Invitational Golf Tournament in Pebble Beach, California also benefiting the Navy SEAL Community

Mary Lee Presents Ocean Reef

Mary Lee is consistently a market leader in Ocean Reef, a private club community in Key Largo, Florida. She is in the top 38 of all Sotheby’s Agents worldwide. The secret to her tremendous success is her networking, both in her marketplace and around the world. She and her husband John Lee own the Legends Invitational Golf Tournament and Fine Wine Society through which they produce philanthropic culinary/wine events such as the White Truffle Dinner at The French Laundry in Napa Valley that benefits the Navy SEAL community.

Luxury Real Estate Development

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($100 MILLION LUXURY CONDO DEVELOPMENT)

“Thank you Napa Consultants, Int’l for developing the original branding and marketing for the Residence Club, for creating the Residence Club Edition of Fine Champagne Magazine and also for helping us communicate our message: Residence Club is not only a wonderful way to simplify your life but also an exciting place to live within Ocean Reef Club®”

—The Residence Club Development Team

fine wine Events

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The Fine Wine Society is a very exclusive private wine club, hosting the finest wine events in the world, including the first Vintage Golf Classic in partnership with Dom Pérignon. Napa Consultants, Int’l was entrusted to create the website for Fine Wine Society that required approval from each of the brand managers of the top LVMH wine and spirit brands including Dom Pérignon, Château d’Yquem, Clos de Lambrays, Château Cheval Blanc, Hennessy and Glenmorangie.  This is a case study in the use of video to evoke a warm emotional response that tells the brand story while creating buzz.

Be sure to view the Fine Wine Society website using a computer or tablet to experience the richness of all the extraordinary video content.  View the Website>>

PHILANTHROPIC SPORTING & Culinary EVENTS

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Napa Consultants Int’l creates the marketing and brand strategy for acquiring major sponsors for Legends Invitational Golf Tournament including the White Truffle Dinner at The French Laundry prior to the tournament. The Navy SEAL Community is the beneficiary of these events. View the Website>>