Sometimes we rush to innovate looking for the latest and greatest marketing ideas, forgetting the fundamentals of doing business. Here is a wonderful reminder of the basics for luxury real estate marketing professionals.
Successful retailer and owner of three high end boutique stores for men and women, Jack Mitchell wrote a wonderful book titled, Hug Your Customers. Jack feels that relationships are the heart and soul of every transaction.
Here are some of the recommendations that are applicable to selling anything especially luxury real estate.
- Remembering the name of your customer’s dog
- Calling a customer to make sure he is happy with his purchase
- Introducing customers to business contacts
- Letting your customer make a call from your office
- Have a kid friendly area in your office
Here is his explanation for hugging:
“Hugging involves touching and listening to and caring about the customer, getting so close to the customer that the customer becomes more important than anything else. Over time in a hugging culture a unique personal and professional relationship develops between the business and customer-a loyalty built on trust and, in our case, sales that fill closets with clothes customers love to wear and are right for them.”
See Part 2 of Hug Your Clients--If the Shoe Fits...
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