According to NAR statistics 58% of real estate searches are now conducted on mobile devices and 74% of agent websites are not mobile-friendly. Is your website mobile-friendly?

The screen sizes for desktops, laptops, tablets and smartphones all have different dimensions. Plus, most mobile devices have two orientations, portrait and landscape, which adds to the challenge in designing a mobile-friendly site.

Squarespace, a major website platform that will be advertising for the first time during the Super Bowl approached this by engineering their templates so they automatically adjust to various screen sizes. This is called responsive design.  The trouble is you may not like the results of how your site looks on one device or another.

If your website is built on WordPress, there is a plug-in that can help some sites become more mobile-friendly.  But, it you do not design the site from scratch with all devices in mind, the results will vary tremendously.  

Most IDX companies have worked this out for the property search section of your site.  But, the rest of your pages better look great on various devices or the web visitor will click away to your competition and never get to the property search section of your site.

When we design agent websites for our clients, who are predominantly luxury real estate marketing professionals, we actually build five different versions to insure a great presentation on each size screen.  In fact we developed our own proprietary IDX, just for top tier properties. As a result we are able to display all $1m+ listings in our clients’ marketplaces at the same level as their own (featured) listings, with maximum width slideshows. Our system includes the most sophisticated map search for luxury homes in the business. Map searches are becoming a top priority for mobile users.

Is your website mobile-friendly?

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.