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If you are bound and determined to be the go to luxury real estate agent or company, you must find a way to stand out or suffer the consequence of blending into the great bland of business. 

We have a new restaurant, The Lark, in Santa Barbara’s Funk Zone. From the moment they opened 6 months ago, they were busy, and the buzz and raves continue.  What made them successful from the get go?

They identified an underserved market niche: the sophisticated Foodie set of the Central Coast who want a healthy, enjoyable meal with a creative twist, sourced by local artisans and purveyors of organic produce.  This market’s psychographics (lifestyle and mindset) has access to 6 Farmers Markets each week, are frequent travelers and have dined in big city restaurants nationally and internationally.

Stay tuned as we dissect step by step in this series why the newly opened The Lark Restaurant in Santa Barbara is an overnight success.

Can you identify your underserved market niche?

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace. 


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