As a luxury real estate marketing professional, maintaining visibility for what you stand for (in terms of brand values) in a crowded, competitive market is important. It tells a story loud and clear that you are here to stay, and not here to brag about yourself or your product. 

Furthermore, if your competitors are nipping at your heels, it is a good way to gain distance.  It engages your target market emotionally and differentiates you from the crowd.

Some of the comments that were made on our previous post regarding the Super Bowl Cheerios commercial brought up an important issue.  "Why did some brands spend $4 million for a 30 second spot on Super Sunday, and not focus on selling their product?

Both Cheerios and Budweiser made no direct reference to their products (verbally), and both of these ads were in the top ten as rated by the public and the media.  Therefore, these brands have renewed their place and status as top of mind.

If you are an established brand, how can you incorporate these brand principles in your own marketing?

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace. 


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