About Us

Founded in 2002, our focus at Napa Consultants, Int’l is the art of local niche marketing, brand strategy and business development in affluent communities.   Our experience as leaders in brand strategy for the luxury real estate industry has yielded powerful insights that can and should be applied by any local service professional or local business owner who aspires to achieve top-of-mind status among high net worth consumers. 

If you have embarked upon the unabashed pursuit of market leadership, we can help you identify an uncontested or underserved market niche that you can dominate with our proven strategies.

Ron & Alexandra Seigel, Managing Partners


Ron & Alexandra Seigel are the Community Founders of the Language of Luxury (LOL), which is comprised of luxury real estate professionals and other local business people and professionals who work primarily with affluent clients. Since 2008, the Seigels have authored The Language of Luxury Blog where they offer marketing tips and strategies for attracting and retaining high net worth consumers as customers.

LOL multi-media partners include the Wall Street Journal, Luxe Corp in Paris, Luxury Insider in Asia and every major US luxury real estate publisher including: Unique Homes Magazine, duPont Registry, The Institute of Luxury Home Marketing, LuxuryRealEstate.com, Ocean Homes Magazine, and Luxury Home Magazine.  LOL groups on Linked In, Facebook, Proxio and other channels together have over 10,000 members.

Prior to founding Napa Consultants, International, the Seigels owned and managed a commercial real estate firm in Beverly Hills providing brokerage services for over 20 years. In addition to marketing multi-million dollar office buildings and retail centers, they offered corporate relocation services to such entertainment companies as Zomba (Jive) Recording Corporation, which was the world's largest independent music company. The Seigels also owned an executive coaching firm and presented over 100 weekend seminars nationwide on teamwork in relationships. The course was accredited through the University of California at Berkeley and the University of San Francisco as continuing education. It was filled exclusively by word-of-mouth marketing and from several appearances on radio & TV talk shows. Alexandra has a dual Master's Degree in Slavic Languages and Literature from USC. Ron graduated from California State University at Northridge with a BA in Sociology.

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