A Luxury Real Estate Break-Away Brand Story

Here's a luxury real estate "break-away" brand story. In the 80’s in Los Angeles, an independent luxury real estate broker decided to open his own office in the Los Angeles. At that time there was a garbage strike and solutions were not in sight. He decided to divert his ad budget into picking up all the garbage. The local media picked it up. Then CNN and other national TV news joined in. People were jamming his phone lines wanting to switch their listings to his new company. Instant success was his reward through very effective public relations. He had a new reputation and a new brand: The Go-To guy who could get things done, fast! Before that, he was just another real estate agent in a start-up company. This luxury real estate marketing professional made an instant connection with this marketplace, became an overnight success, and soon thereafter sold his company to a larger firm. That is an example of connecting, big-time with your target market and becoming a break-away luxury real estate brand.

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Luxury Real Estate Marketing

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Rice Without The Price-A Luxury Real Estate Marketing Tip!

For those luxury real estate marketing professionals who like to play games on the Web, here is a site that is amazing. Go to www.freerice.com. It is a vocabulary game. For each word you get right, they donate 10 grains of rice. It is free, it is fun, and hunger is on its way out. You improve, and life improves for someone hungry.

So far, since its debut in October of 2007, 39,541,334,330 grains of rice have been donated. How do they do it? You can advertise on the site, and those dollars buy rice. A great marketing idea for luxury real estate professionals would be to donate some rice in your client’s name and include that in an ad. This is a great return on investment, and think of all those eyeballs seeing your ad while learning a new word.

This is part of an ongoing series about Luxury Real Estate Marketing. Get Fluent. Get Affluent! Subscribe to The Language of Luxury by Email or RSS Feed.