Pictured above is packaging for coffee that I spotted on this Monday morning, while shopping a Trader Joe's. I was impressed by the packaging, the colors and the graphics that went into selling coffee beans. There is nothing ho-hum about this packaging. Note the red color on the side of the bags, as well as the gold lettering!
And here is the full display of the vignette they took time to create and build. Given the price of each bag is $9.99, the packaging is worthy of beans priced at $19.99. This may not be your taste in color, however, you cannot deny that it is remarkable!
Being at the top of your game as a real estate marketing professional regardless of your niche requires being consistently remarkable. After all, you are selling one of the largest investments your clients may make in their lives.
Your marketing materials are your silent brand messengers. This includes your web site, your marketing message, as well as any printed material you share with the public as well as other agents, such as postcards, presentation folder, and handouts at broker opens or open houses.
These need to stand out and communicate your identity and its congruency with your target market. And they will communicate to your intended market your savvy in brand marketing!
Are your marketing materials remarkable or ho-hum?