One way of coming up with a brand name is to describe what you do is to find a way that cleverly expresses one's range of services and products. Here is an example of this concept in branding:
In her Alphabet mysteries, Sue Grafton immortalized Santa Barbara (Santa Theresa) with her ace detective heroine, Kinsey Mullhone. She planned to write the series ending with Z, and sadly passed away in 2017. Her first book was A for Alibi, and her last book was Y for Yesterday. Rumor has it that Z was for Zero....The Alphabet concept was a great brand. When you heard the words, Alphabet mysteries, that was synonymous with Sue Grafton, who prior to writing books was a script writer in Hollywood.
Years ago, when we were doing research on the idea of blogging, we came upon this odd name for a blog, "Chocolate & Zucchini". The tag line accompanying it, is, "Simple recipes from my Paris kitchen." It illustrated perfectly who the author was and her reasons for blogging.
In the words of the author, Clotilde Dusoulier, when asked Why Chocolate & Zucchini?
It is a good metaphor for my cooking style: the zucchini illustrates my focus on healthy and natural foods: fresh produce, artisanal goods, organic and local ingredients. And the chocolate represents my decidedly marked taste for desserts in general, and chocolate in particular. I even belong to a French chocolate tasting society".
Clotilde left the Bay area (San Francisco working in tech) to pursue her dreams of becoming a food writer, and moved back to her native France. She accomplished her dream by writing her blog for 17 years, and writing for a variety of food publications.. In our opinion, this is a wonderful brand!