Pictured above is the front side of an 8 1/2" by 11" postcard. We received this card from the Rubicon Theatre Company who due to our present health crisis cannot resume live theatre. We loved their creative solution. The Ventura County Fairgrounds which also canceled their annual event has become the Rubicon Theatre's stage for plays, and musical performances.
Rubicon Goes Retro is their theme for their Summer Season. What is meant by that is we the people, who are mandated to social distance can enjoy live theatre and concert series. From the safety of our cars, we can enjoy 75 minute concerts presented on an elevated stage. Here is the exact excerpt from their website,
Think Drive-In Movie Meets Live Concert
Every couple of weeks, we’ll offer a 75-minute concert in the parking lot at the Ventura County Fairgrounds. Drivers will park in every other space to ensure plenty of safe distance between cars. Concerts are presented on an elevated stage with a live video feed to large screens. Gates open at 6:30 p.m.; be sure to pack a picnic or pick up a meal from your favorite local restaurant. We start at 8:00 p.m. – around sunset – so you can enjoy the lighting effects and multimedia, and sound is broadcast through an FM frequency.
This is creative and eye catching marketing. The Win-Win is the best part of the story. The Ventura Fairgrounds will have an income for the summer, the audience will have live entertainment, where they can actually go somewhere (canoodle in the car), and the performers will be able to do what they love to do and earn money.
We salute the Rubicon Theatre Company for their creative solution. As Albert Einstein said, "Creativity is contagious, pass it on!" And we just did to all of you!