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Communicating clearly and succinctly as to what you do in real estate or any other profession on whatever medium works for you is essential when promoting yourself, in a brochure, on line, on the web or on the road as this truck pictured above does.

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 In our previous post, we shared an image of a truck with a confusing message. The image of the truck above kept us guessing. SB AV (Santa Barbara Audio Video did not assume that those reading knew what AV meant. Then, they listed their services... We would definitely call them or suggest to someone their service based on the clarity of their message!

There is a big difference between clarity and obfuscation (def as the action of making something obscure, unclear, or unintelligible)!