Nature understand the importance of brand signals in order to thrive. Here is a lesson from orchids. There are more than 25,000 orchid species and over 100,000 hybrids. Each species has a specific flower suited to a particular insect that will fertilize it. 

Each type has its own signal to attract the right pollinator. Some orchids bloom longer to increase successful pollination, some exude scents to attract bees or butterflies. Others orchids use colors as a point of attraction.  Orchids pollinated by hummingbirds and butterflies are usually red to orange tones as well as pink. 


Marketing yourself has to be the same as the orchid. When you know your own signal it becomes easy to decide who is right for you and also where to spend your productive time and energy. You have to stay true to your signal. You cannot waver, if you want to consistently attract the right referral sources, customers or clients.


From a personal branding standpoint, success in luxury or any other real estate marketing is all about striking the right chord with your target market. By virtue of our very existence we send out broadcast signals about who we are.


What signal are you sending out? Are you resonating with the buyers and sellers that you want to attract as clients? Is your personal brand easy to decipher for your target market?

Your success in attracting the right people and circumstances depends on the clarity of your signal. This applies to personal relationships as well as business relationships.


At the core of your broadcast is your passion for what you are doing. Are you passionate about marketing luxury or any other real estate? If not, people will pick up on your mixed signals and your self-contradicted message. This is tantamount to a hiss or a crackling sound from a radio signal when it is not quite tuned in to the correct broadcast signal.


Static reduces the fidelity of your message. Eventually, people turn off to you and your message. Static comes from not knowing who you are and pretending to be what you are not. When your signal is clear you attract the very people who are seeking your signal.