We love all aspects of branding, and we enjoy sharing them with our readers.  Our intention is that it may spark creativity in promoting your brand of doing business.  Brilliant examples inspire us, and we hope they will inspire you in marketing your luxury real estate practice.

We met Bijan the year he opened his store in Beverly Hills on famed Rodeo Drive.  What we learned is that he was a passionate men’s clothing designer.  His fame grew because of the quality and fit of his clothes, and his list of customers ranged from royalty and presidents to high and low profile business people, as well as celebrities.

He was a great marketer of his brand, and to this day his son continues his legacy.  He has expanded to include women’s fragrances, accessories and jewelry. He maintains the brand’s visibility with two billboards across the street from each other on one of the busiest thoroughfares in West Los Angeles. This street leads to Beverly Hills and is flanked with high profile office buildings.

Today with moments to spare prior to our appointment in Beverly Hills, we noticed a brilliant branding addition in front of his store.  This is a branded parking meter, and on the sidewalk two plaques marking his contribution to Rodeo Drive.

What do You think?

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.