One of our biggest breakthroughs in 2016 was identifying the need for a complete paradigm shift in the field of luxury real estate marketing. At mid-year we are now in the process of creating and test marketing a very exciting new service and business model, based on this fresh perspective.

The paradigm shift that we are referring to is this:  The business of residential real estate is no longer a game of marketing real estate; it is a game of marketing YOU!  If you are intent on gaining or sustaining market leadership, failing to make this shift could mean the biggest missed opportunity of your entire career! It is far, far more important than the advent of social media marketing. It is the NEXT BIG THING!

Due to public access of real estate listing information via the Internet, everyone has the exact same inventory, with the exception of pocket listings.  That makes both the information and YOU a commodity, unless you can provide an extraordinary value proposition, i.e., create added genuine value above and beyond commodities.

Some agents are better than other at cultivating referrals.  But, few are doing what it takes to exponentially expand their referral base.  That means making it your business to consistently and continuously meet more people. 

Like most small business owners, real estate agents spend more time working “In” their business, as “transaction engineers” in this case, rather than working “On” their business as marketing experts. And, in this context, we are talking about the business of marketing YOU.

There are way too many excuses, for staying in your comfy chairs in your office instead of getting out and meeting more people.  In the new paradigm you must delegate or outsource everything that you absolutely do not have to do yourself. This will help free you up to get out there! After all, the game of marketing YOU is a people sport.

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.