With huge commissions at stake in selling luxury real estate, discovering the biggest marketing secret of our time can help you achieve top-of-mind status and also capture the lion’s share of business in your marketplace. So, what is the biggest marketing secret?

Success in marketing luxury real estate is no longer a matter of just marketing the real estate because everyone, agents and consumers alike, has equal access to the same inventory; the information is ubiquitous. It is all about leveraging the right media channels to market YOU or YOUR COMPANY.

Talent, competence, integrity, and negotiation skills are essential to success. However, in the realm of marketing luxury real estate these attributes are just the price of admission for top professionals.

The agent or company who tells the most compelling brand story and consistently broadcasts it to the widest audience will win the battle for top-of-mind status!  Why? People love to follow and “join” the brand with the best brand story. That is the secret! The key is to take control of your messaging so that your brand story is authentic.

As brand strategists for the luxury real estate industry, we help our clients to craft their brand story and also help them take control of their messaging in the media (print, publicity, direct mail, web, social media presence, TV, radio, etc.). Telling a compelling brand story is no longer an option, if market leadership is your quest. If you default on this, your competition will tell a better story.

In Part 2 of this article series we look at just how important taking control of your messaging is when you amplify your brand story through the media. LeBron James is our case study for the next article.

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.