2016 is the perfect time to shift gears and redefine your approach to the game of marketing luxury real estate.  Shift the focus of your game from marketing real estate to marketing YOU, the best version of you, that is!

The shift comes down to three strategies. First you need to get 100% clear about your own value and your extraordinary promise of value to your target market.

Second, your new game must become one of creating more high-trust relationships and potential referral sources than your competition. This is the very thing that most agents are reluctant to do and the reason why there is no crowd on the leading edge.

Third, imagine if your website contained the perfect sales pitch of YOU, the best version of you.  It would become your “silent salesperson”.  And, it would make it easier for your referral base to spread the good word about you, faster!

Shift your focus from marketing luxury real estate in 2016 to marketing YOU, the best version of you. And, watch what happens to your bottom line!

Part 1     Part 2


Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.