The key to your personal brand as a luxury real estate marketing professional is communicating your authenticity through imaging and messaging. You want to send the right message via your head shot, so you get hired for the job.  Here is some additional head shot advice:

Face the camera lens square on. Look right into the eyes of your target market and let yourself shine.  If you look off to the side you are saying to your prospective clients that you are not really interested in what they need and want.  And, you are not sincere.

Do not pose with your arms crossed.  Someone started this ridiculous “meme” because it has been copied ad nausea.  This posture communicates that you are closed, bored, indignant or impatient. It certainly does not communicate professionalism.

Avoid wearing too much jewelry. Less is more. None is best.

Solid colors in clothing are better than distracting patterns. Ideally, your head shot should be cropped to show more of your head than what you are wearing.  The reason is to accentuate your eyes (the window to your soul).

Hairdos and haircuts should not be extreme, unless however, your target market values the extreme.

Keep in mind that this is a business head shot. You are not a model and you are not selling sex. You are communicating your authenticity.

Here is the link to Part 1 and Part 2

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.