With apps and computer programs like Photo Shop it is simple to airbrush years off of your head shot. But, don’t be afraid to show your natural wrinkles! Maturity and experience actually work to your advantage as a luxury real estate marketing professional!

The average age of a Realtor© according to NAR is 57 vs. the average American worker who is 41 years old.  Contrary to what you might expect, even young buyers seek the advice of seasoned professionals when purchasing their homes rather than work with their peers.

And, don’t be afraid to smile.  If you need to brighten up your teeth do so before your photo shoot. Again, don’t rely on Photo Shop for this.  No one wants to be greeted by a “sour puss”.

The key is to present you most authentic self, when you are at your best.  So be sure to be in a good mood when you go to the studio. Or, find a photographer who can make you laugh!

Here is the link to Part 1

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.