There is distinct difference between marketing and selling.  Marketing is a two-way conversation about satisfying needs. Selling is attempting to convince someone to buy something they may not need or be ready for.

Just yesterday we received an email from one of our clients whose website we are completing.  She asked if in her sold portfolio of homes, she should have the sales price or the listing price as part of the description.  The same question comes up for “Just Sold Postcards,” and newspaper advertising.  Our advice is to publish the listing price!

Publishing what the home was offered at initially is more likely to get someone qualified to pick up the phone, or send you an email.  Several of our clients report that when someone calls to find out the sale price, they are often interested in selling their home.  This becomes an opportunity to connect, and stay in touch.

The savvy real estate professional will make a connection with that potential seller, rather than launch into a sales pitch.  They may not be ready to sell the day they contact you, but if you stay in touch with them by sharing good information with them, they eventually turn into your clients. 

Have a two-way conversation, connect, and stay in touch.  You will be surprised at the results and the referrals that follow.

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace. 


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