Gallup Poll released its latest report, “The Myth of Social Media” stating that the majority of consumers are not influenced by Facebook, Twitter, etc. “Social media are not the powerful and persuasive marketing force many companies hoped they would be.”
Here is a summary:
The influence of social media on purchasing decisions
62% No influence at all
30% some influence
5% A great deal of influence
3% don’t know
The real reasons for social media use:
94% To connect with friends and family
29% To follow trends/To find product reviews and information
20% To connect on what’s hot or new/ To write reviews of products.
What do you think? To read the entire report, here is the link.
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