Gallup Poll released its latest report, “The Myth of Social Media” stating that the majority of consumers are not influenced by Facebook, Twitter, etc.  “Social media are not the powerful and persuasive marketing force many companies hoped they would be.”

Here is a summary:

The influence of social media on purchasing decisions

62% No influence at all

30% some influence

5%  A great deal of influence

3% don’t know

The real reasons for social media use:

94% To connect with friends and family

29% To follow trends/To find product reviews and information

20% To connect on what’s hot or new/ To write reviews of products.

What do you think?  To read the entire report, here is the link.

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace. 


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