If you have the inner drive to go from “good to great” in your luxury real estate or real estate career, one of the concepts to take to heart in Jim Collins’ best selling book, Good to Great, is the hedgehog concept.  

The hedgehog strategy is a focused strategy.  Hedgehogs are by nature not predators.  They mind their own business, and they fend off predators (competitors) by simply rolling up into a ball exposing their sharp quills.  The predators are quick to move on without challenging.

In real estate, hedgehogs identify a market niche that they can master better than anyone else in the marketplace.  The choice of niche fits them like a glove and shows off their authenticity.  They are passionate and love what they are doing.  Because of their expertise and dedication, they become the first to come to mind, when someone wants to list or buy a property in a given niche.   

Authenticity and focused strategy differentiates the “good from the great,” and attracts the ideal clients. Follow the wisdom of the hedgehog!

"The fox has many tricks.  The hedgehog has but one. But that is the best of all" Ralph Waldo Emerson

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace. 


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