The above slogan, "Make A Scene", belongs to Puma a sportswear company, that produces, produces athletic footwear, clothing, and racing drivers suits. It is part of the Kering group of luxury brands with headquarters in Germany. Everywhere we looked in their store in Rome, there was a fun atmosphere. This next photo shows their dressing rooms. The customer can try the clothes in the company of the Puma. The rug on the floor says "Ciao", which in Italian can be used for "hello and goodbye".
As we were exiting the store, we noticed this fun representation of their Puma on a T-shirt. This is reminiscent of the Pink Panther movies logo, which were very funny.
In your luxury real estate marketing, the concept of "fun" does not have to be your dominant personality statement. You can always incorporate a bit of "fun" in the look. For instance, if you look at the Language of Luxury logo, you many notice on the orange (a fun color) "L", a tiny "LOL". This also means: "Laughing Out Loud" in Internet speak, as well as the initials for Language of Luxury.
Ciao for now from Rome, Ron & Alexandra Seigel
Written by Ron & Alexandra Seigel-
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