As a luxury real estate marketing professional, it is important to understand the many faces and accompanying personalities that define a luxury brand.  The above Beverly Hills camouflage is on Rodeo Drive which is "the" street for the big brands, and now for the soon  to open Tory Burch store. This particular store front camouflage billboard shows the color of the brand and the image of the brand.  We would refer to it as sophisticated luxury, as are the next door neighbors, Cartier and Roberto Cavalli.  In luxury real estate marketing materials, this type of look translates well to metropolitan and urban areas.

This next camouflage facade is located on Beverly Drive, which is one street beyond Rodeo Drive. Beverly Drive retail differs a different experience from Rodeo Drive.  We would refer to it as casual hip relaxed luxury.  It makes sense that Lucky Brand chose to locate there, right next to Nate N Al delicatessen, which has been a Beverly Hills icon for over 65 years.  The other side of the site is Z Gallerie, a  contemporary furniture and home accessories shop.  In marketing materials, this type of look would translate well to the mid luxury range which differs in each marketplace.

In future posts, we will point out more luxury faces and brand personalities.

Written by Ron & Alexandra Seigel-


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