One of the important trends to take note is that many companies are considering alternative methods of packaging their products.  For instance, the photo above shows eco Vino, a chardonnay from Mendocino County.  The eco-friendly package (recyclable) contains the equivalent of 2 wine bottles.  I asked my friend Walt (the wine expert at our local Trader Joe’s) if the wine was good.  He said absolutely and added that this packaging was perfect for picnics, outdoor concerts (no glass is allowed). 

Here is their mission statement as stated on their website.

“At ecoVINO, we proudly source responsible vineyards that practice organics, bio-dynamics and sustainability to bring you the purest, cleanest, highest quality wine available. We focus on varietals that pair effortlessly with your favorite foods while maintaining functionality at the family picnic to the biggest dinner parties. Lastly, the result is beautiful, friendly wines that are as easy on the palate as they are on the planet.”

Other luxury vendors are rethinking their packaging.  A few years back gourmet biscotti and other cookies were packaged in beautifully decorated reusable tins.   This trend is coming back, because the vendors are realizing that the luxury buyer is more than ever conscious of considering the environment.

Whether you are a luxury real estate marketing professional or not, why not have your listing presentation printed on beautiful recycled paper? It will definitely show where your values are.


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