Yesterday, I (Alexandra) had the privilege of attending and speaking at the 5th annual AFIRE conference held in Scottsdale Arizona.  This conference brings together a group of real estate’s leading women to create a three day networking experience. It covers “the latest in technology, hot issues that will influence us now and in the future, what’s happening on the international scene, strategies for working across generations, and most importantly, how to create and maintain a positive attitude. (2011 program notes).”  This event was created by Bernice Ross, Ph.D. and CEO, Author, Trainer, and Speaker. Bernice is also a nationally syndicated columnist for Inman News who dubbed her "America's top real estate coach."

Given our schedule, I was only able to attend the first day, and it was packed with outstanding information.  I took copious notes and will be sharing my impressions and introduce you to some of the most interesting and brightest women in our industry, in the next few weeks.  The overall message is that although the real estate industry has experienced its share of chaos and uncertainty what has emerged is a new real estate “normal”.  Succeeding in these times means having a niche, being fluent and savvy on line and offline in marketing luxury real estate, giving outstanding service and being well known, well thought of and visible in your community offline. 

I want to thank Toni Weidman, Kathy Schowe, and Norma Toering who were generous in giving me the opportunity to talk to them.  I interviewed these Active Rain members, so that I could give the women at AFIRE the perspective of successful, blogging, community minded real estate agents that embody the "new normal".



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