A major key to success is identifying and focusing upon a market category or sub-category in which you can become the dominate player.  To fully succeed however, it must be a niche that you believe you can do better than anyone else in your marketplace, a niche about which you are passionate. When you are passionate about what you are doing your interest in your work will be sustained, you will continuously be innovative and you will persevere during the most challenging moments in your career.  

When you are passionate about what do you also attract people and events, almost magically, that can help you achieve your dreams and confirm that you are on the right path.  Here is a fun true story that we experienced about this kind of serendipity.

Several years ago, we were walking on the beach and discussing the fact that we are truly passionate about our strategic branding practice that is focused on the luxury real estate industry.  We were wondering if personal and company branding would be the vehicle that could lead to working internationally which was our desire.

Suddenly, we came upon some letters that someone had written in the sand upside down.  When we walked around to read it our jaws dropped. A young man had written his own name which happened to be B R A N D! Luckily, we had our camera and took the picture posted above.  It was like a “sign” to stay on our path.

Since then, the opportunities that social media has offered in terms of expanding internationally and also meeting more and more fascinating people have enriched our lives and added significantly to our career in strategic branding.  There is no question that being passionate about your work makes life much more fun!


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