One of the keys for success in personal branding for real estate agents is keeping your brand consistent. This is especially true for luxury real estate marketing professionals who have been in the business for some time. You can update your technology and even refresh your look, but there is much to be said about tradition and the brand equity it can build.
Take See’s Candies, founded in 1921 and purchased in 1972 by Warren Buffet’s Berkshire Hathaway. The company's distinctive white stores are ubiquitous in nearly every U.S. state west of the Mississippi River. See's also offers its product in select markets in kiosks at malls, airports and other shopping centers.
See’s optimizes consistency and tradition. And, you always get a free sample of their candy when you buy something. Mary See’s picture is still in every store.
If you have been in business for some time, don’t change the fundamentals of your brand. Instead, capitalize on them and stay consistent. Tradition is a strong competitive advantage.
How can you maintain your traditions stay consistent and build personal brand equity?
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