One of the most frequently asked questions by luxury real estate marketing professionals today is: “how can I gain more exposure of my listings to buyers outside of my immediate marketplace?” Agents who work in second home markets, especially vacation destinations, are asking the additional question: “how can I reach more international buyers?” We discovered a very exciting answer that not only can help you attract more qualified buyers, but also can help you stretch your marketing dollars: Proxio, the international MLS and global referral network.
Proxio has a singularly focused mission: to make it easier for you generate more referral income. Proxio empowers you to simultaneously promote yourself and your listings to referring agents in neighboring towns or across the globe. You can enter a listing in one of seven languages and it can be searched or sent to clients in any other language. Proxio can also provide a search engine on your personal or company website so your entire local IDX/MLS feed can be displayed in multiple languages for consumers. In short, Proxio makes it possible for you to expand your market reach and internationalize your practice overnight!
One of the reasons that Proxio is growing so fast is that entire MLSs, associations and prominent real estate groups are enrolling all their members at once. For example, Proxio recently added the Institute for Luxury Home Marketing and the Realtor Association of Miami Dade County as new Proxio groups. This alone added more than 10,000 new agents to those who were already participating in 50 states and over 60 countries.
Plus, Proxio is getting the attention of the media and industry pundits. Stefan Swanepoel has cited Proxio as a key player in internationalizing the real estate industry in his 2009 Trends Report. Bernice Ross, real estate coach, speaker and columnist at Inman News, featured Janet Case, Proxio’s CEO, at her recent AFIRE (Awesome Females in Real Estate) conference in Savannah, Georgia and in her most recent column.
Basic Membership is free on Proxio. Standard Membership, which allows you to share your listings in multiple languages and build your personal global referral network, is only $79 dollars per year (that is about $6.50 per month). You can also gain more visibility by upgrading your account so that your listings and your personal profile are displayed on top of property and agent search results. The cost for upgrading is very reasonable and well worth it.
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