As a luxury real estate marketing professional you must differentiate yourself from you competitors. We say, “Stand out or Bow out”! Here is an important way in which premium wines are differentiated in the marketplace.

In the abundant world of the wine production, the finest wines are distinguished from every other wine not just by price but by their origin. This principle of the differentiation is based on a French word, “terroir”. The basic components of terroir are climate, soil type and topography. Labels will often identify the estate on which that wine was grown, or the particular section of the vineyard because there are microclimates in each section. This concept was in practice by the ancient Greeks. As they poured the wine into the amphoras, they would stamp the wine’s region on the seal. It is said that the Benedictine monks went as far as tasting the soil in the different parcels in which their wines grew, because one could taste the various terroirs in the wine.

Sauternes wines are sweet wines balanced with acidity. The most famous of them is Chateau D’Yquem, which Thomas Jefferson hailed as, “This is the best white wine of France and the best of it is made by Monsieur de Lur-Saluces,” the then owner of Chateau D’Yquem. Aficionados still agree with that assessment when it comes to pairing it with their foie gras. At an auction in London in 2006, a 135-year "vertical" (containing every vintage from 1860 to 2003) was sold for a record price of $1.5 million. The estate next to Chateau D’Yquem also produces excellent Sauternes wine. However, it is not as highly rated as its neighbor, because its terroir is different.

Terroir is a brand resulting from natural forces. Your DNA is akin to the terroir of the great wines. Express your uniqueness and you will always stand out!