Cote d'Azur, France

Writing a luxury real estate marketing blog takes commitment. But, the rewards can be spectacular if your content is original and you offer extraordinary value to your readers.

When you blog you become a researcher, a reporter and a syndicated columnist. You must develop a unique voice that is in a class unto itself. You need a special bent, a distinct perspective that is compelling enough to attract readers who follow your blog from one post to the next.

You may have heard about the Russian billionaire who paid the record sum of 752 million dollars for Villa Leopolda. According to the media, Villa Leopolda is one of the most magnificent mansions in the world. It is located on the French Riviera. This event was reported repeatedly on blogs and other media throughout the world.

But, but there is nothing original in the news story itself. If your reader already has heard the news before reading your post it is no longer news. That is why your unique slant on the story is so important.

One of our subscribers, Alice Held, read our August 21, 2008 post, entitled “The Russians Are Coming!, in which we indirectly referred to this sale. She commented that our coverage was both original and personal. We appreciated that comment, as Alexandra, who wrote this particular post, shared her personal experience about her Russian background. Alexandra also underscored the importance of learning more about the cultural background of your clients if you want to easily connect with them, earn their trust and also earn the big commissions associated with major international luxury real estate transactions. You do not necessarily need to speak Russian, in this case. But, it does help to be fluent in the Language of Luxury.

This is part of an ongoing series about Luxury Real Estate Marketing. Get Fluent. Get Affluent! Subscribe to The Language of Luxury by Email or RSS Feed. Comments? Please use form in left column.