Two key "vocabulary words" in the Language of Luxury that you need to know as a luxury real estate marketing professional are Hermes & Bugatti. These are quintessential luxury brands that have teamed up in an extraordinary collaboration endeavor.


In the everlasting quest for differentiation among the richest of ‘richocrats’, where the importance of bigger and better is on the daily to do list, here is a fun subject for you to talk about.

At the end of 2008, Bugatti Veyron, will be unveiling a new model. It is designed for those who want to set themselves apart from the very rich who are spending only $1million on the Buggati Veyron.  The “Buggatti Fbg par Hermes” is listed at $2.3million.  By the way Fbg stands for 24 Faubourg St Honore, the address of the historic flagship store in Paris. 

This is an example of co-branding at the highest of levels.  On the automotive side, you have the exacting standards of Ettore Bugatti, the founder of the Bugatti line as interpreted by designer Gabriele Pezzini and the rigorous quality standards of Emile Hermes, son of the founder of Hermes. 

This is in my opinion an exceptional looking sports car. It is available in ebony and brick.  Only 20 will be made.

The seats of the car are covered in two-toned bull calfskin as is the dashboard, a matched wallet, and a suitcase designed to fit in the leather lined trunk. The radiator grill has the letter H, and so does the wheel centers.  “As one automotive enthusiast put it, you wouldn’t want the peasants to think you're driving a plain old Bugatti. At least I wouldn't.”

The pictures of the car were copyrighted, and we could not put them on the site without permission, so here is the next best solution.  To see pictures of this magnificent car, follow this link The Bugatti Veyron Fbg par Hermes - Photo Essays - TIME

This is part of an ongoing series about Luxury Real Estate Marketing. Get Fluent. Get Affluent! Subscribe to The Language of Luxury by Email or RSS Feed.

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