Bernice Ross has done it again! Her new book, Real Estate Dough is now available and it is a winner. Bernice is a nationally syndicated columnist, trainer and speaker, as well as a Master Certified Coach with over 30 years of real estate sales experience. Bernice is also the author of

In Real Estate Dough, Your Recipe for Real Estate Success, Bernice rethinks the traditional business model for building a successful real estate practice and exposes the urgent need to adopt new business methodologies for the Web 2.0 era. Her style is unique. Each chapter begins with a Skills Check List so that you can focus first on what you need to work on the most. She also offers an Action Plan so that you can immediately implement the principles she recommends.

For example, Ross recommends that you can “Get Rich in a Niche”. Niche marketing is one of the most effective means to accelerate the volume of your business. She offers 13 different ideas of how you can narrow your focus and become known as the expert in your particular segment of your marketplace.

Bernice offers a wealth of resources on her website You can also order Real Estate Dough (the book and the companion game) there.

This is part of an ongoing series about Luxury Real Estate Marketing. Get Fluent. Get Affluent! Subscribe to The Language of Luxury by Email or RSS Feed. Comments? Please use form in left column.