Painting by Boris Kustodiev, Restaurant in Moscow 1916

Technology makes it easy to stay in touch via email and social media networks. However, it is also important to keep the human element alive; such as a phone call, snail mail and even getting together. Isn’t it time to revive the old fashioned ways of networking?

It is much more fun to actually meet people face to face than to look at their picture in Linked In or Plaxo, or even by webcam. You can start by calling them and finding out what they are up to, instead of reading about it in their Twitter. That’s right! Startle them with that question! Remember when actual contact lead to all sorts of great adventures and friendships?

One of our friends in luxury real estate has a simple solution that keeps increasing her business. She regularly invites several clients to lunch. The idea is to get together and enjoy each other’s company, and catch up. She picks a restaurant with ambience such as by the waterfront, in a secluded garden, or in a gallery setting. She feels the location creates the atmosphere in which to take time and enjoy each other’s company. In the process of having a good time, she usually ends up with several leads, which eventually lead to closed deals.

Review your data base. Who will you steal them away from their computer and invite somewhere special for lunch?

This is part of an ongoing series about Luxury Real Estate Marketing. Get Fluent. Get Affluent! Subscribe to The Language of Luxury by Email or RSS Feed. Comments? Please use form in left column.