Branding Moment: The Decision Making Process that Lead to a Yes!


In crafting a brand, we are adamant about creating a great impression to the right audience. A first impression is what captures someones attention when looking to buy or list in real estate or in any other profession.  It also applies to products and how we make decisions.  

Decisions are not necessarily made solely consciously,(stats and endorsements) but also unconsciously (the gut feeling).  Quite often if we are smart, we will take that gut feeling and honor it by perhaps delaying the decision or nixing it.  A brand that is well crafted will attract the right person to it. Here is an analysis of a simple buy.

Pictured above is bottle of olive oil from a Turkish producer named Nefiss. This is how it ended up in my pantry. 

I am always interested in learning more, and to that day I had not tasted Turkish olive oil. I usually favor Italian or California olive oil.

I was attracted to it based on the design of the bottle, (attention to details).  

I read the little card attached to it describing the family and their story of the care and age of their olive trees in Turkey, (I like supporting family enterprises).

I was impressed that there was a sample of their balsamic vinegar on the bottle in the same shape as the bottle, (congruity in design and a sign of a generous spirit).

I found it in the take out store of Industrial Eats in Buellton, California.  We both admire the owners who are even more finicky than we are, when it comes to excellent products for their restaurant, and the products they sell...They became a subtle endorser brand.  In other words,  I trusted their judgment. 

Even, if I did not like or use olive oil, I would have bought it for a friend who does, based on my impressions. We all have an abundance of dominant impressions that guide our decision making.  When I ask people what led them to hiring someone, they come up with many of the thoughts I mentioned, and others that govern their decision making.  Quite often, the gut rules, because it is the least biased impression!

Have you ever analyzed your decision making process?

Branding Moment: Just One Glance, That's All it Took!


Unlike the brand I discussed on Tuesday, in our Branding moment, this one took just one glance, just one nanosecond to figure what this company does, a mobile grooming salon. I liked the brand name, "Petpourri" a take off on the word "potpourri: A mixture of dried petals and spices placed in a bowl to perfume a room. In this case, they cater to cats and dogs, clearly stated. And, the phone number is easy to read!

When we write these posts, it is with the intention to inspire those real estate companies and agents to elevate the look and feel of their website, to make it user friendly and give the client/customer a wonderful experience while browsing your site. This is our goal with every client/company we work with.

Branding Moment: It took 30 minutes to Understand this Brand!


When we write these posts, it is with the intention to inspire those real estate companies and agents to elevate the look and feel of their website, to make it user friendly and give the client/customer a wonderful experience while browsing your site.  
Once again we were stumped by this brand, and what their slogan meant (pictured above). And below is the brand logo.


It took me 30 minutes to figure this out, and I had to visit several sites to gain  an understanding. Finally, I found their site.  The site's first offerings are Tshirts with their logo and slogans. Below are beer pack of offerings.  

By surfing links, I was able to find their unique reason for existence.  The beer featured on this truck is described as:" Cashmere hops are joined by their juicy tropical aromas of citrus, pineapple and coconut.." It is one of their sub-brands of the Stone beers company.

Bottom line, think of the client's experience, when seeing your website.  Keep it simple, keep it clear and easy, do not make them guess!  Most people would have given up after the first manifestation of their social page...I would have!

Branding Moment: Simple, Subtle and Special--The Wow Factor!


When we write these posts, it is with the intention to inspire those real estate companies and agents to elevate the look and feel of their website, to make it user friendly and give the client/customer a wonderful experience while browsing your site.  

From our point of view that is worth more than all the  search optimization you could pay for. The wow factor results in word of mouth marketing, which is much more powerful and result driven. These are the principles we adhere to in our branding and design work

I really loved this ad Van Cleef & Arpels created for their latest ring, known as Frivole between the fingers ring!  If you look closely, at the mirror polish gold, you can see the reflection of the lady bug!  

Here is the description from their website, where you can see this creation up close; "Like so many flowers dancing in the breeze, the Frivole® creations by Van Cleef & Arpels stand out with their graphic and airy aesthetic. Mirror-polished gold bestows a singular radiance upon heart-shaped petals." 

The ad is simple, subtle and special!  If the reflection of the lady bug in the ring had not been there the ad would not have had that same impression! Details however minute completes the brand's statement of attention to detail.  If you take time to peruse the website, you will notice the ease of navigation, and the clean look and feel of it.  

Is Your Real Estate Practice a Work of Art?


The late great Steve Jobs believed that, like works of art, Apple computer chips should be signed by those who created them. While few customers ever saw the signed chips, the creators had a tremendous sense of pride about their work. If your real estate practice was a product would you sign it? Is it a work of art?

Recently, we enjoyed a pizza at one of our favorite restaurants, Industrial Eats, which is located about one hour up the coast from Santa Barbara, in the wine country It is worth the trip because the pizza there is the closest we have found to the best pizza in Italy. 

Before heading home, we each ordered espressos. After one sip we looked at each other with the exact same thought in mind: this was the best espresso we had tasted in he USA!  We looked for the server to ask if we could purchase some coffee to take home. She was at the massive espresso machine that looked like it was custom designed, imported from Italy and signed by the manufacturer, Salvatore.

Once we got her attention she told us that Salvatore is a local Italian craftsman who both restores and creates custom-built espresso machines for restaurants and home use by coffee connoisseurs. He also sources the coffee, composed of three kinds of beans, that he has roasted per his exacting standards.  It is called Tri Colore (like the three colors of the Italian flag-green white and red). 


The next week we drove up the coast again just to meet Salvatore and his lovely wife Wendy who welcomed us with open arms, literally! They enchanted us with stories about Italy. And they showed us around their showroom/workshop while we sipped on espressos that Wendy artfully made for us.  We learned that they lived in our favorite Italian town of Florence where Salvatore made buckles and other metal elements for handbags and shoes for luxury goods companies like Ferragamo.

We wondered, in our age of automation and Artificial Intelligence, if Salvatore is the last of a dying breed of fine craftsmen who see their work as art, worthy of their personal signature. Or, were we witnessing the beginning of a new trend, spurred on by people seeking refuge from too much time in front of digital screens? 


Salvatore informed us that many of his customers are creating “coffee rooms” vs. “media rooms” that are more conducive to the art of conversation. Salvatore’s spectacular custom-designed espresso machines and delicious coffee are certainly conversation pieces. They tell a great story that resonates with those of us who truly appreciate, signature-worthy fine craftsmanship.

Is your real estate practice a signature-worthy work of art? 

Branding Moment: A Touch of Drama Is Memorable!

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We enjoyed the creativity of this print ad in one of the current issues of Architectural Digest promoting their artist editions of sinks by Kohler.  And we appreciated the dramatic setting, the beauty of the model-and her costume.  A touch of a dramatic flair done right makes this ad memorable!

The sink is made of white porcelain and covered with a special glazing method which was inspired by master potters.  We have included a link, so that you can see it up close on the Kohler site.

We are firm believers that great real estate home photos should have a dramatic flair to attract potential buyers.  For instance, one of our clients here in Santa Barbara, started the photos of the home on his site of his recent listing with a picture of the outdoor patio— the fire pit lit, overlooking the ocean at sunset.  

That was the very picture the buyers fell in love with, and subsequently purchased the home!  They saw themselves sitting there with a glass of wine! That memorable touch of drama turned into the sale of this home!

Branding Moment: No Guessing--Clear Messaging!


Communicating clearly and succinctly as to what you do in real estate or any other profession on whatever medium works for you is essential when promoting yourself, in a brochure, on line, on the web or on the road as this truck pictured above does.


 In our previous post, we shared an image of a truck with a confusing message. The image of the truck above kept us guessing. SB AV (Santa Barbara Audio Video did not assume that those reading knew what AV meant. Then, they listed their services... We would definitely call them or suggest to someone their service based on the clarity of their message!

There is a big difference between clarity and obfuscation (def as the action of making something obscure, unclear, or unintelligible)!

Branding Moment: Do You Keep People Guessing as to What You do!


We cannot emphasize enough the importance of stating what you do clearly and concisely in your brand as well as in your profile.  If you keep people guessing, chances are they will not remember you, or refer you. Here is an example of a brand that had us puzzled and guessing as to what their product or service is.  

Driving on Highway 101 North heading to Santa Barbara, we were behind this truck.  Naturally we started wondering what PSAV stood for.  The logo did not give us a clue either. Ron came up with Audio Visual for the AV part.  

What did the PS stand for.  Traditionally PS stands for Post Script meaning written after,   If that was the intent, then it should have been AVPS.  We changed lanes to see if there was a slogan or more information on the side of the truck.   

What we saw is a larger version of the logo, and the URL.  Ron decided that perhaps they specialize in the movie industry by leasing Audio Visual equipment to studios!  And I said, why not inform all of us as there are many residents in our area that are involved in the California movie industry!

At home, we checked out their site, and here is what they do



Connecting and inspiring people

Every event is unique, which is why we customize every solution to give your audience an unforgettable experience.


They are event planners and difficult was it to communicate that, and create a logo that was memorable? 

Don't keep people guessing at to what your brand stands for and what you do.  It is a sure way to annoy them and not refer you!1

Branding Moment: A Name Out of Context?


In the last few years, there has been an explosion of craft beers on the market.  The branding of these beers have been creative and the visuals beautiful in many instances. Pictured above in one form of naming a product or service.  This is known as using a word out of context to the product.  

The word "mischief" is defined as; playful misbehavior or troublemaking, especially in children.  However, this is not a children's product, as the law requires that one is of legal age to buy or drink the beer. The accompanying colorful image is also out of context.

What is your impression? Do you like the name? The graphics? Would you be moved to buy, if you were a beer fan, or buying for someone who is? 

Branding Moments: Brand Positioning or For Adults Only!


Although many individuals in every profession including real estate believe that a brand is colorful logo that has their name, picture, or company name it, a brand is so much more than that. If you want to build a strong brand,  you have to claim a place in the marketplace that consumers/clients are attracted to.  

In other words,  where do you fit in the mind of someone looking to employ your services in real estate? If you don't tell your potential client how you want to be seen (with a brand and a differentiating principle), you are just another real estate agent in the pond.

Pictured above is an example of brand positioning.  Many of us associate peanut butter,  with childhood.  Some of us still love peanut butter or other nut butters.  By positioning their nut butters for adults only, this Oregon based firm has come up with some  interesting combinattions that appeal to the adult palate, as well as favorites of old (Classic Salted Peanut Butter and Hazelnut Chocolate Spread/Nutella).

Just for fun, I compared the nutrition facts label on Nutella versus Eliot's version. Eliot has 4 carbs per one tablespoon serving vs Nutella's 11 and 1/2 carbs for one tablespoon. Since we are mindful of carbs we ingest, those numbers alone would have me buying Eliot's adult Hazelnut Chocolate Spread.  

Our mantra for our clients is "stand out or bow out!" If you don't find or claim your position in the marketplace, you will be just another agent sitting on the shelf hoping someone will pick you. 

First Rule of Marketing: Know Your Market Inside Out!


We are always amazed when marketing questions are answered with generalized advice.  The first rule of marketing is know your marketplace.  Each market is distinctly different, even in the same city or across the street from the community you work in.  No one size or strategy works for all.

One of the most  common advice given is Print is Dead, don't waste your money!   That may be true for some communities, but it is not true for Santa Barbara County.  Pictured above it the Santa Barbara Independent publication. And the other side in the Santa Ynez Star.  Santa Ynez is a small city (population 4,418) with large ranches and vineyards. The savvy agents (those who make money and have listings) know that this works for them.


The Santa Barbara Independent Real Estate has created a front page for the real estate section by adding its banner on the back cover, so it looks like two publications in one.  It is so popular that I noticed the pile dwindling as we were having lunch at Superica, last Thursday. 

The paper  comes out every Thursday without fail.  It is distributed to every retail area, restaurants, hotels, and every newsstand, etc. I counted 28 pages of real estate inventory. . Santa Barbara population including the independent cities is (100,000) .We also included the Santa Ynez Star showing the back cover page with real estate ads.

This morning at the Baker's Table, in Santa Ynez, I noticed that people were picking up their coffee and pastries as well as the Santa Ynez Star.  In both of these instances, print has value in marketing the property as well as the agent and their brand.

In one of the communities we work in on the East Coast, our clients promote their listings every week in their weekly paper.  The other agents do not because they know better--"print is dead", they will tell you with great certainty.  Guess who has the lion's share of listings in this community?  Our clients keep getting listings on a regular basis... 

Know your marketplace inside and out.  As we work around the country, we know that newspaper ads may not work in your neck of the woods, and we also found that videos are rarely viewed in other locales. We have also learned that glossy magazines are well received in certain communities.  All those generalizations mean nothing, unless you research and find out what works and what does not.  You will be surprised.  In marketing, one size does not fit all.

Branding Moment: The Intention Is Good, & the Message Confusing!


The whole intent of luxury real estate branding and marketing is to have a clear cut message. In order to have the desired impact this message should be easily understood. This is the primary way to achieve visibility and recognition in your market place.

Pictured above is a kiosk and a plexiglas sign from the Squire Foundation. This is located near the entry door to the Santa Barbara Public Market which is a large warehouse one story building that is home to various restaurants and a wine bar. It caught our attention, as did the claim that this was an unplugged moment to enjoy.  We found it ironic that the whole thing faced the sports bar/restaurant with 10 big screen TV's covering the sporting events around the world.

I chose a 3 minute short story.  I know that my high school English teacher would have labeled it as "purple prose".  It means,  "text that is so extravagant, ornate, or flowery as to break the flow and draw excessive attention to itself."  And I did not get the story at all.

Then, I asked the guys at the wine bar about this story/telling machine.  They told me that it has been there for three months, and it came from somewhere in England. They have tried the stories and thought, they were "just OK".  Clearly they were underwhelmed by the whole idea. That brought to mind a quote by George Bernard Shaw commenting on the fact that the British had a hard time understanding American English and vice versa:, "The United States and Great Britain are two countries separated by a common language."

Given that I was going to write a blog about this, I went on line and discovered that the foundation was located in Santa Barbara and not in England.  Here is their mission statement, "the Squire Foundation is a non-profit empowerment foundation, dedicated to civic and educational programs for artist, curators and all manner of creative people."

As I watched people filing in for lunch, no one looked at the kiosk or helped themselves to even a one minute story.  They were focused on that TV screen....It brought to mind another quote," the road to hell is paved with good intentions."

The Moment of Truth Or Five Steps to Developing Repeat Business!


In marketing speak, there are five moments of truth that a potential client experiences when doing business with you.  If you satisfy their needs at these crucial moments in the cycle of customer acquisition, you will have a client for life.

#1 Before They Meet You/Self Service Mode

Whether they hear about you from someone they know, see a sign on a home, they find you on a search engine, on a blog post, your website or an ad in print or on line, a video, they will experience a sense of relief.  This is someone who may be the right person to help me, to answer my needs.  Your website is your silent salesperson as real estate professional regardless what your chosen niche is in the real estate field.

If your website appears at first glance to be the most authoritative site in your marketplace, if it has the best graphic interface, and is also the best  organized and easiest to navigate, you have a very good shot at  keeping them coming back to do their research.  While they are in this “self-service” mode, before they meet you, they are still operating from a favorable, lasting first impression that occurred in the first moment of truth.

#2 First Meeting

The second moment of truth happens when they actually encounter you in person, by phone or email, etc..  They are either satisfied or dissatisfied with their initial encounter with you.  They answer the question, "should they  proceed to buy or list with your assistance?".  If they answer, "yes",  they are convinced that they have found the right agent, that you will produce their desired result. 

When potential clients are referred, they are already predisposed to liking and trusting you.  They have already experence the first "moment of truth".  Now it is you turn to make an indelibleimpression.  Think of it as your elevator speech: Do you stand out or are you forgettable.  Are you instantly perceived as an expert?  

#3:When You Deliver Your Services

Meeting expections in the process of selling or acquiring a home is like being on stage and delivering a flawless performance of a real estate transacting.  Every step of the home buying or selling process is an opportunity to shine like a top notch performer.

The third moment of truth occurs when your initial transaction is complete and they are satisfied that you have delivered on your promise of value. Here you have met or exceeded their expectations, or you have disappointed them.  If the latter is true, the cycle of customer acquisition ends right here.

#4: When They Refer You

The fourth moment of truth occurs when they refer a friend to you.  This further affirms their satisfaction.  This is an opportunity to create another source of referrals for your business.  Take excellent care of their friend, and this friend will send you their friends.  Word of Mouth marketing still reigns as the best form of marketing.

#5: When You Have Their Repeat Business

The fifth moment of truth occurs when your clients are ready to buy or sell again and they call you instead of switching brands which means calling your competition.

True market leaders have mastered all five of these moment of truth.  

Branding Moment: Analysis of a Real Estate Brand Personality


On our travels through Santa Barbara, we often see this ad on the back of our buses, for this local real estate firm. This is what we refer to as "brand personality."  By expressing on their ad, that their real estate agents are attorney trained,  they have positioned themselves as having competence

competence personalityis defined as:
Reliable:hardworking, secure efficient trustworthy, careful, intelligent and successful.
Intelligenttechnical, corporate, serious.
Successfulleader, confident, influential.

In the corporate world, IBM as an example of a brand with a competence personality. Like IBM,(aka Big Blue), this brand uses Blue as its  primary brand color.  The expression "true blue" means dependable, reliable, stable, and the shade of blue is generally associated with these characteristics.

Keep in mind, that this real estate company’s unique promise of value is that they are owned by a practicing real estate attorney.  The brand personality is a subset of the unique promise of value, and is part of the overall brand identity, as is the color choice.

This brand will attract those who can identify with its personality, because it is a reflection of how they see themselves.  Remember, people like to do business with people like themselves.

Do you know your brand personality?

Branding Colors: Can You Hear The Sound of Color?


We are always fascinated by color combinations can work together and catch our attention.  We both have often remarked that certain colors speak to us.  And in our real estate related branding work we research the colors that our clients like that speak to them.   

As we delve into working with color combinations, we will ask our clients: "does this speak to you?"  It has to resonate, or as defined in the dictionary to relate harmoniously to that client or company.

Recently I read a book about people who actually hear in colors.  This is called synesthesia.  Not all those individuals are necessarily musicians, some are artists, and some are not.

People with synesthesia related to music may also have perfect pitch because their ability to see/hear colors aids them in identifying notes or keys. The colors triggered by certain sounds, and any other synesthetic visual experiences, are referred to as photisms. (Wiki)


Wassily Kandinski, a Russian artist, was known for his abstract paintings and the use of bright colors as pictured above in this photo of the Church of St Ursula (public domain photo).

Although he was not a musician, he talked about the sound of color.

"The sound of colors is so definite that it would be hard to find anyone who would express bright yellow with base note, or a dark lake with the treble."

"Color is the keyboard, the eyes are the harmonies, the soul is the piano with many strings. The artist is the hand that plays, touching one key or another, to cause vibrations in the soul."

And here is my favorite quote,

"Lend your ears to music, open your eyes to painting, and... stop thinking! Just ask yourself whether the work has enabled you to 'walk about' into a hitherto unknown world. If the answer is yes, what more do you want?"

Can you hear the sound of color?

Branding Moment: The Unique Value Proposition Hooked Us In!


We rarely follow guidebooks when choosing a restaurant when we travel.  Most of the time, we will ask a local, or our hotel concierge, or we more often than not, we let our intuition or branding nose guide us.

After several hours of walking in Paris, it was lunch time.  We walked into Lavinia, a wine store just to explore.  As we looked up, we noticed they had a restaurant, on the second floor. (pictured above) When we got up there, the host told us they had great food, and showed us the menu which we liked. 

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As I (A) looked up I saw this sign on a blackboard pictured above.  Translation: We serve all our wines at the store price.  In other words, unlike other restaurants, there is no markup on their retail price. And there it was their unique value proposition which hooked us in.  And you can also see that same statement on their red wall in the restaurant.

Here is the unique value proposition defined:
Also known as a uniqueselling proposition(USP), your UVPis a clear statement that describes the benefit of your offer, how you solve your customer's needs and what distinguishes you from the competition.

Of all the restaurants we have eaten in globally, nationally and locally, this was a first. Some had a wine store as part of their premises and they had the usual mark-up. 

By the way, our lunch was delicious as promised as were the wines our waiter suggested. We were so glad we arrived early, because within 10 minutes of us sitting down, the place was full with the local business people.  Next time we are in Paris, we look forward to having another meal there. 

Will your unique value proposition hook your market in to do business with you?

Luxury Marketing At Its Best: A Color Palette of Possibilities!


Sometimes, you can create a superb marketing piece using the whole spectrum of colors, instead of focusing on just your brand color.  I took this photo in Milan of the *Hermès store window to illustrate this point. 

The only visible brand color in this display is the orange purse in the upper left corner.  Would you have guessed this is Hermès, if I had not revealed it?

*Hermès International S.A., or simply Hermès is a French high fashion luxury goods manufacturer established in 1837. It specializes in leather, lifestyle accessories, home furnishings, perfumery, jewellery, watches and ready-to-wear. Its logo, since the 1950s, is of a Duc carriage with horseWikipedia  

Branding Moment: Not so Puritan Taboo Slogan near Hot Springs Rd!


Ron and I spotted this truck from Puritan Bakery with its slightly racy slogan of "Best Buns In Town". The word "puritan" means: one who practices or preaches a more rigorous or professedly purer moral code than that which prevails.  The slogan can be interpreted in so many ways. We leave that to your imagination. 

The juxtaposition of the truck with the exit of Hot Springs Road was a moment of synchronicity.  We were wondering if they were going to take the Hot Springs Exit to deliver best buns to the Von's grocery store there...They did not!

According the their website, which has an image of a man in a Puritan costume and slogan, this is the secret to what makes best buns:

Puritan Bakery is committed to baking our bunsand breads the old fashioned way -- the way you would if you were making bread from scratch at home. Because of this commitment, we still use a sponge and dough process, rather than the faster and cheaper brew dough, straight dough or modified sponge systems. The sponge and dough process takes 7 hours, but we believe that the best things are still worth waiting for.

This brand caught our attention and gave us a chuckle.  We will remember the name, no doubt about that.  The bakery started in 1930, and they are still going strong. The right market is still buying.Just like in Real Estate, there are many brands and markets for each one as long it lasts.

We would definitely mention them if someone asked us what kind of hamburger or hot dog buns to buy. Their baking method is impressive.

However, we are not their customer.  If we are going to indulge in bread of any kind, we would buy artisan bread made locally.  

Branding Moments: The Importance of Heritage vs High Tech Auto Pilot!


In branding a company or an individual in luxury real estate or in any other real estate field, the concept of heritage is an asset and a  great differentiator. Brand heritage (something handed from the past: experience or a way of doing business). There is plenty of merit is high touch (incorporating the old fashioned) versus high tech (auto pilot) real estate.  

This can inspire confidence when a consumer is making a choice of which agency or agent to pick when buying or selling a home.  It can also imply great service or what is often referred to as high human touch or white glove service. Here is an example of a trend we have noticed in wine-making that is applicable in real estate.

In the world of wine production, which is even more competitive that the world of real estate, we are noticing heritage as a differentiator. Pictured above in the window of a wine store in Paris is the lePuywine brand.  They have been in existence since 1610.  Their slogan "authenticity reflected in their terroir, (terroir is the composition of the soil that gives the wine its unique flavor)."  

The authenticity is the illustration of the horse and the plow, which means that their wines are produced bio dynamically. They are still using horses to plow the soil around the vines, because horses are lighter than tractors and do not damage the vine roots.  They also use natural fertilizers, as they did in the old days of wine making, which contributes to the health of the vineyard.

More wine producers are reverting to bio-dynamics.  "In a blind tasting of 10 pairs of bio-dynamic and conventionally made wines, conducted by Fortune Magazine and judged by seven wine experts including a Master of Wine and head sommeliers (wine stewards), nine of the bio-dynamic wines were judged superior to their conventional counterpart. The bio-dynamic wines "were found to have better expressions of terroir, the way in which a wine can represent its specific place of origin in its aroma, flavor, and texture."(Wikipedia)

We have often preached the importance of high touch in all real estate whether it is luxury or industrial real estate.  Not a day goes by when a new technology is offered to bypass the human touch, essentially being on auto pilot as the end all be all.  The clients and companies we work with are known  and praised for their impeccable customer service which software will never replace.  

Happy Birthday America: Thoughts & Quotes on July 4th, 2019!


Today, America is 243 years old.  We are both extremely proud to be Americans. Regardless of what any critic may say about our country, we think this is the best place on Earth for us.  Here are some quotes we liked:

“We on this continent should never forget that men first crossed the Atlantic not to find soil for their ploughs but to secure liberty for their souls.

– Robert J. McCracken

“Independence Day: freedom has its life in the hearts, the actions, the spirit of men and so it must be daily earned and refreshed – else like a flower cut from its life-giving roots, it will wither and die.”

– Dwight D. Eisenhower

“Freedom lies in being bold.” 

– Robert Frost

“We must be free not because we claim freedom, but because we practice it.”

– William Faulkner

and last on a humorous note...

“You have to love a nation that celebrates its independence every July 4th, not with a parade of guns, tanks, and soldiers who file by the White House in a show of strength and muscle, but with family picnics where kids throw Frisbees, the potato salad gets iffy, and the flies die from happiness. You may think you have overeaten, but it is patriotism.”

– Erma Bombeck

Wishing you  all a delightful Fourth of July

Ron & Alexandra Seigel