Which niche can make you rich?
Click the image above to watch this 2-Minute INTRO video
Join Ron and Alexandra Seigel, managing partners of Napa Consultants, International, for this special FREE VIDEO COURSE on selecting and dominating the right market niche for your business. Although, many of the examples in this course pertain to the luxury real estate industry, the lessons learned can and should be applied to any local professional practice or local business that specializes in serving affluent consumers. Each video segment is just two-to-four minutes and can be conveniently viewed at your pace on your computer, tablet or smartphone.
In this course you will learn:
- How to pick the right niche for YOU
- How to harness the power of focus through niche marketing
- How to out-think your competition and achieve top-of-mind status in your niche
- How to strike the right balance between high tech and high touch in your niche
- How Ron and Alexandra have put this into practice to dominate their niche, the art of local niche marketing, brand strategy and business development in affluent communities.
We hope you enjoy the course and we expect you'll walk away eager to dominate your own niche!
THE #1 SECRET OF MARKET LEADERS
You can literally go from zero to hero in the minds of your target market, overnight, with the right strategy. Focusing on achieving top-of-mind status, on purpose, is the key. Click the image above to watch the video.
THE MOST POWERFUL LAW OF NICHE MARKETING
Mindshare precedes market share. Focus on capturing MINDSHARE FIRST. Market share will follow. It must follow according to this law. Click the image above to watch the video.
THE #1 MARKETING MISTAKE
Learn how being a Jack of All Trades is the biggest marketing mistake. Being a generalist vs. a specialist is the most common marketing trap. Click the image above to watch the video.
THE #1 MARKETING CHALLENGE
Capturing attention is the #1 marketing challenge for ALL businesses today. But, if you master the fundamentals of niche marketing you will not have to go fishing for clients. The fish will jump in your bowl! Click the image above to watch the video.
THE IMPERATIVE OF PERSONAL BRANDING IN NICHE MARKETING
Achieving top-of-mind status is like achieving celebrity status among all your potential referral sources. Personal branding makes YOU eminently more promotable! Click the image above to watch the video.
THE #1 MARKETING FEAR
The fear of being pigeonholed is the #1 marketing fear. The concern is all about losing out on potential referral business. The key is taking control of how YOU are perceived. Click the image above to watch the video.
HOW TO PICK THE RIGHT NICHE FOR YOU
Are you spinning your wheels in your current niche and not get getting rich? Or, have you not yet found the right niche? Here is what to do. Click the image above to watch the video.
HOW TO DOMINATE YOUR NICHE
If you cannot be #1 or #2 in a niche, do not compete! Find a niche you can dominate. Then, it is all about discovering the right strategy! Click the image above to watch the video.
CASE STUDY #1:
For Kerry Mormann, the leading expert in coastal ranch lifestyle estates and land in Santa Barbara, CA, we needed to fortify his market leadership position to further outdistance the competition and expand his dominance in this niche. Click the image above to watch the video.
Case Study #2: PUTTING IT ALL TOGETHER
This is a case study of Mary Lee, the market leader in Ocean Reef, Florida, which is one of the wealthiest communities in the world. By applying the principles of niche marketing in the unabashed pursuit of market leadership you will discover that there truly are riches in niches! Click the image above to watch the video.