Yesterday morning, while reading the Wine Spectator magazine issue of Restaurants with the best wine cellars, Inoticed this ad that caught my attention and made me smile.  This ad cleverly illustrated that Côte du Rhône wines should be top of mind when it comes to French wine selection.

The Côtes du Rhône region is not well known among those who enjoy French wines.  Many French wine lovers associate Burgundy and Bordeaux as the best of wines produced in France.  Wines has been produced on both banks of the Rhône River region since Pre-Roman times.  

With a dash of humor by using the image of the lion, (the king of beasts) and the slogan "Be Your Own Character" it appeals to those who can think beyond the norm, and are courageous enough to venture into new experiences.