In real estate whether one specializes in luxury, condos, or affordable housing, it is important to have the right brand and marketing message that your market can relate to. Here is an example of a wine brand that demonstrates its understanding of its market.
Bread And Butter Chardonnay has its place in the "approachable wine category,"like its Aussie cousin, Yellow Tail. An approachable wine is one that tastes good and is geared to that specific segment of the wine market who wants a good wine, without focusing on the intricacies and the nuances appreciated by wine aficionados. They also easy on the pocket book.
From this standpoint, the name "Bread and Butter" fits perfectly. The dictionary define Bread and Butter as: "1. a person's livelihood or main source of income, typically as earned by routine work. 2. an everyday or ordinary person or thing."
From our standpoint, the brand fits perfectly! There is a market for every taste. Cheers!