If you want to maintain your marketing edge, it would be wise to study the big brands outside the realm of real estate.  They are constantly innovating and are a source of inspiration!

We often focus in our posts on what different brands are doing to market themselves, whether it is a wine brand, a luxury brand, or an everyday brand.  There are lessons to be learned for those of you who intend to the market leader in your real estate niche or marketplace.

A couple of weeks ago, we were in Beverly Hills.  We noticed innovative window displays at Louis Vuitton promoting at new line of handbags based on master artists.  Christian Dior had a different version.  Take a moment to view this one minute video, and you can see Mona Lisa winking in Beverly Hills.  Did This Spark Your Imagination?