If you want to attract buyers and sellers to work with you, be sure that the words you use in all your messaging are accurate and communicate your intent and your savvy. Make it a point to understand all the connotations of each word you use, and that you use it in its proper context. Use the dictionary as your source of reference. It is free and online.
The words you use make an impression both positive and or negative. Here is an example:
Recently, we were asked to help rewrite the existing description of a 5 million dollar home. The previous agent had written these words: “This lovely statuesque home boasts state of the art appliances in the chef’s gourmet kitchen…
The word statuesque is usually used to describe a woman who is attractively tall and dignified. Although this home is two stories high, it does not resemble a tall attractive woman.
The word “boast” according to Merriam-Webster means to brag, vaunt, crow, to express pride in oneself or one's accomplishments. Boast often suggests ostentation and exaggeration.
How can a home boast? It is an inanimate object.
State of the art implies the latest and most sophisticated or advanced stage of a technology, art or science. This home was remodeled five years ago. A new kitchen was installed, and the existing appliances are not state of the art today. It is a nice kitchen, with name brand appliances. However, it is not a chef’s kitchen, nor a gourmet kitchen.
This description may initially flatter a seller, however it may potentially disappoint a buyer. The home did not sell, and the new agent’s description is accurate and well written. It now demonstrates the agent’s clear intent and marketing savvy.
Do Your Marketing Messages Communicate Your Intent And Your Savvy?