Respect for diversity in humanity is something that is the responsibility of every human.  In marketing luxury real estate, we should naturally respect diversity in our clients.  The Equal Housing law requires us to see no differences and watch what we say. That should not be necessary!

On the other side of this equation, we all have learned the rules of how to practice political correctness. The very fact that one has to carefully select their words when meeting or talking to someone who is not like us exaggerates the differences and essentially forces us to focus on the differences.  In our opinion this exacerbates the problem rather than solve it. 

Friday, we read an article in the WSJ titled, “Gender Equality Comes to the World of Emoji”. It was subtitled, “Emoji for 11 new professions such as welder and scientist, will be available in male and female forms.”

On July 14th, the Unicode Consortium in which Google is a “full member with voting rights” approved these and will have 33 more professions in both genders by the end of 2016. Earlier this year the Unicode Consortium added interchangeable skin tones.  It is worth noting that the real estate profession is not represented among existing emojis.

We think that all emojis should be represented in gold, then the only thing humanity would need to practice is the golden rule, and not have to watch what we say.  

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.