If you need to boost your morale, stay fresh for the whole day, woo your clients to buy a luxury property or be a candidate for the Nobel Peace Prize for mediating a real estate dispute, forget eating broccoli. Binge on chocolate!

Carl Linnaeus, the Swedish botanist, concluded that eating chocolate is a religious experience. He named the cocoa tree, Theobroma, an ancient Greek word for "food of the gods".

Chocolate is said to have many benefits:  

Hernán Cortes, one of the Spanish Conquistadors found it suitable for the military  "a beaker of chocolate keeps a solidier fresh for the whole day."  

In 1755, during the French and Indian War, Benjamin Franklin procured 6 pounds of chocolate for each officer.

During the Revolutionary War, the Continental Congress enacted price controls on chocolate, because they knew it maintained the fighters' morale.  Each soldier received his minimum daily requirement of chocolate.

Even Giacomo Casanova found chocolate to be the best gift to seduce women.  Legend has it that no one could resist a cup of hot cocoa when served by the world's greatest lover.

In a 2012, The New England Journal of Medicine released a study called. "Chocolate Consumption, Cognitive Function and Nobel Laureates" authored by Franz H. Messerli, M.D.  The study concluded:

"Chocolate consumption could improve cognitive function not only in individuals but in whole populations. He found that there is a correlation between a country's level of chocolate consumption and its total number of Nobel laureates per capita. Dr. Messerli based this study on regular daily chocolate consumption, mostly but not exclusively in the form of dark varieties."

Now you know that there is no excuse for slacking in your luxury real estate marketing practice, when you can fuel it with dark chocolate. If you do not pick up the slack your competition will!

Written by Ron & Alexandra Seigel- 

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.