Late this morning, we drove to an appointment in Thousand Oaks.  As we passed through the Oaks shopping center, we spotted Lolli and Pops.  It is a new store in our area dedicated to Old Fashioned and New sweets.  The sales people wear boater hats, and striped shirts and were very welcoming.  They stocked every kind of old and new fashioned candy as well as an array of chocolates.

We loved the way the store looked the color and the welcoming feel it oozed! We just had to go in and educate ourselves!  We think they communicated their brand beautifully, and we loved the play on the word lollipop!

What do you think?

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International specializes in the art of local niche marketing in affluent communities and they are the leader in brand strategy for the luxury real estate industry.  Working exclusively with entrepreneurs and professionals who are passionate about gaining or sustaining market leadership, they help their clients become the breakaway brand in their marketplace.