Marketing is essentially matchmaking. You just need to make it easy for your ideal clients to quickly recognize that you and the service that you offer is the right match for their most pressing needs. You must also make it easy for people in general to facilitate the matchmaking process on your behalf via referrals.

The key is to fully understand and precisely articulate who you are and then, get comfortable in your own skin. The comfort comes from knowing your intrinsic value both personally and in a business context. If you have done your market research properly, the comfort also comes from a ground of being that there is an abundance of people or businesses that need what you have to offer.

When you are certain of who you are and also of your marketability it is next to impossible for others to minimize you or immobilize you. You become unstoppable!

Do you think elephants think much about the blotches of colors on giraffe’s hides? Do giraffes care that some elephants have big ears and are riddled with wrinkle lines? Do zebras debate among themselves about whether they are white with black stripes or black with white stripes?

If these questions seem absurd, it is not because animals are thick-skinned. They simply to not think about what other animals think of them. They are comfortable in their own skin!

One of the biggest challenges us humans face in life is our tendency to give other people way too much power to adversely affect our self-esteem. As a result we dis-empower ourselves. In a sense, we let others brand us as unworthy or less desirable. Then, we start to believe their hype!

The antidote to this dilemma is to, once and for all, let yourself off the hook, put down the club that YOU have crafted out of their erroneous judgments and stop beating yourself up with it! Then, take control of your own public relations and deliberately define how you want to be perceived by others. Take command of your personal or company brand.

Give yourself a break! Get comfortable in your own skin and watch how many potential clients will find out that you are a match to what they need.

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.