What is in this box? A ticket to London? If you put the words, "fly London" in Google, you get British Airways in the first few lines.
Here is another clue. This is the inside of the box. There are illustrations of London Landmarks. No, this does not contain a First Class Ticket to London on Virgin Airlines! There is a fun loving brand personality here!
Fly London is a United Kingdom based shoe company. They manfacture shoes for both men and women. Here is their mission and personality statement from their web site,
"A refreshingly balanced collection, different from the rest of the high street, having all and no trend at all, letting creativity do its work, following the motto again: always progressive, never conventional! We have created an upbeat joyous collection full of colour, innovation and humour”.
And it is true, if you take time to check out their website. They are proud to have given their designers this instruction, "Go where the inspiration takes you! Don't Walk, Fly!"
They carved out a perfect niche and a great personality in the comfortable shoes arena without compromising style, fashion and fun. We loved the branding, we loved the humour, and I (A) love the shoes! I am looking forward to long walks or Flights in my new shoes!
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.