Attention to details is what can easily set you apart from another luxury real estate marketing professional.  Studies have shown that our subconscious mind picks up on the details, and as a result we will most likely choose the item that exudes the aura of perfection because of the attention to detail and the craftsmanship involved.

What sets true luxury apart from everything else that is marketed as luxury?  It is in the details in the craftsmanship and design.  Knockoffs can definitely look the same, but when you look closely, you can see and feel the difference between a knockoff and the original.

When we work with a luxury real estate agent or company, we are extremely mindful of all the details, regardless of how minute they are. This past week we had identified two pantone colors for our client’s brand identity.  Pantone colors are the universal language of color, which are then translated into ink formulas for print formulas and web color formulas. 

One of the colors appeared darker in the print version than in the web version.  It was a miniscule difference, however it was not acceptable to us nor to our graphic designer. We kept at it all weekend eliminating the various possibilities of what could be causing this variation. 

Finally, we realized that the problem was with the Adobe suite of software (Photo Shop and Illustrator) our designer was using. For some reason the program was erroneous in the translation of the color formula for this Pantone color.  She was able to adjust it so that our client’s brand identity would be exactly the same regardless of what medium it was displayed on.

If You Think, No One Will Notice, Think Again!

Written by Ron & Alexandra Seigel- 

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.