We always ask our clients:  “What can you do better than anyone else in your luxury real estate business?  Whatever, the answer is, this is where you should concentrate your time, and leave everything else to the professionals.

Many agents have become photographers, videographers, web developers, staging experts, marketing mavens, and SEO Jockeys.  If you have time to do all that, you are not doing what brings business in.  These are secondary tasks, which undermine your value as luxury real estate marketing professionals.  If you think you are saving money, think again!

The broker owners of one of the companies for whom we recently developed a strategy, brand identity and web site decided to hire a photographer at their expense for every agent’s listing.  The owners felt that each home regardless of the price should be professionally photographed. 

They also have a web development company on retainer for their agents’ web sites.  All the marketing materials are professionally designed for each agent: online newsletters, CMA’s, yard signs, print ads, and all print materials.

Their agents’ time is freed up to do what they are best at, selling and listing homes.  Since we have worked with them, the company has grown attracting quality agents and has gained recognition as a leader in their market place and true professionals.

Are You Doing What You Do Best?

Written by Ron & Alexandra Seigel- 

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.