As a luxury real estate marketing professional, if you make it easy for your clients to work with you and you make it easy for them to refer you, you will see a dramatic increase in business. Ease is the antidote to stress and it accelerates word-of-mouth advertising.

Virgin Airlines understands the power of EASE in remarkable customer service. Their brand stands now for EASE. After booking our flights for an upcoming project via phone on Virgin, (the site was wonky at that moment) I stayed on the line to review the person that assisted me. The survey’s first question was “how easy was it to work with our team member?” on a scale of 1-4 (four being the easiest).  The other three survey questions revolved around the ease of my experience, also.

Being competent is not enough.  You need to be easy to talk to and well organized to ease the way for clients to work with you. And, like Virgin, you have to be well branded to empower your clients to easily refer new business your way.   

Are You Easy to Work With, And Are You Easy to Refer?

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.