As a luxury real estate marketing professional, what words come to mind when people think about your personal or company brand.?  The entire exercise of branding is geared to take command of how you want people think about YOU!  If your target market instantly thinks of these words then you have achieved "precision branding".

In 2013 we named TESLA the "Luxury Brand of the Year" because Founder, Elon Musk shepherded TESLA to top-of-mind status in the luxury automotive industry. TESLA stands for superior Electronic Vehicle technology, innovation, reliability and extreme customer satisfaction. Now, many major automotive companies and other surprising entries in this field have plans to come out with EV's, including Apple, Google and Virgin. 

SpaceX is another Elon Musk company that designs, manufactures and launches advanced rockets and spacecraft. The company was founded in 2002 to revolutionize space technology, with the ultimate goal of enabling people to live on other planets.

What does SpaceX stand for in your mind?  You might say that the X stands for excitement, experimentation, and exploration (in space). SpaceX, as a brand is an excellent example of precision branding. 

There is a tremendous amount of detail that goes into crafting a brand with precision.  Ideally, your luxury real estate  logo itself should communicate the descriptive words that you want people to think of when they think of your brand.  Check out the SpaceX logo in the image above. And, take ONE-MINUTE + to watch the fun video below about a test of a Space X rocket achieving precision in its landing.  It is quite amazing!


Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.