Focus is the name of the game when it comes to listing luxury real estate properties for sale.  That is, if you want to build a business that consistently generates predictable cash flow. 

Most luxury real estate marketing professionals fall into the trap of taking whatever listings come their way. As a result they live “hand-to-mouth”, from one commission check to the next, whenever the next one happens to come along. They do not have a focused game plan that builds a referral-worthy reputation.

You need to have laser sharp focus, an eagle's eye, to identify and take on only those listing that fall within your chosen niche.  Eagles know their prey and they exclude all else when they hunt. 

This is how you gain a reputation as the niche expert and create a momentum of referral business that is sustainable over time. Without this level of focus you reduce your chances of leveraging word-of-mouth adverting by a significant magnitude.

To live hand-to-mouth or by word-of-mouth, that is the question.  It all comes down to eagle’s eye sharp focus.

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.